For you to run a successful business in these modern times, you ought to work on creating a robust online presence. More and more companies are now turning to digital advertising to help them push their brands closer to their consumers. While this may sound easy to achieve, this couldn’t be further from the truth.…
In the world of business, digital marketing is a big deal. Search engine optimization, social media management, and web design are at the forefront of the entrepreneurial mind. And yet, only about 22% of all businesses are satisfied with their conversation rates. Where does your business stand? Do you show up to work confident and…
Sharing some social tea about frequency of posts, times of day and stories. Although Instagram and Facebook will never share their algorithm, digital marketing companies like South Made Marketing spend a lot of time analyzing data and doing social tests to figure out some secrets to unlocking the code. Did you know that only 10%…
The format of the search results page from major search engines changes often. This is not a reference to the actual results returned. Rather, this is a reference to the fields of information included on the page. As search results pages become more crowded, it becomes necessary to figure out what each part is and…
With nearly two billion websites as of 2019, search engine optimization (or SEO) is essential. Without SEO services, your business’s website could, quite literally, never be found. The basics of SEO rely on a few key components: Search engines use algorithms to rank websites Search engines crawl your website looking for the parameters that go…
Digital marketing is a big business in today’s fast-paced world. The Internet is a huge platform and reaches a vast audience. That audience, though, is inundated with information. How do they choose which ads to follow and which ads to ignore? Make your content engaging with a digital marketing services company. Here are three things…
If we asked what the best types of images to maximize impressions and performance on social media what would you say? Making your images stand-out can be difficult, but we all know how important social media is for your business. There are certain images that perform well on Instagram; and knowing how and when to…
When you think of launching a new website, the first person to come to mind is often an experienced web designer. However, web design goes beyond just designing a website: it incorporates a variety of skills and SEO in order to achieve the best product. That’s why your business needs to hire a company with…
It’s all about the numbers. It is beyond important to use data to develop your social media strategy. At South Made we always talk about the difference between posting to post and posting with purpose. Every post, image, caption should have a specific rationale behind why you push it out. Using your social media analytics…
How many times have you heard the term ‘digital marketing’ in your workplace? These days, sales are almost synonymous with digital marketing. With 48% of shoppers using a mobile phone to research products and companies, prioritizing your website to work smoothly and efficiently on a phone can bring more people to your site and thus…
