How many times have you heard the term ‘digital marketing’ in your workplace? These days, sales are almost synonymous with digital marketing.
With 48% of shoppers using a mobile phone to research products and companies, prioritizing your website to work smoothly and efficiently on a phone can bring more people to your site and thus increase sales. How is this done? If you don’t have a quick answer to that question, you have probably thought about or have hired a digital marketing company to help you with your website’s capabilities on a smartphone.
It’s important to hire a digital marketing company to help with everything from web design services to search engine optimization because Google is responsible for 94% of the organic traffic that reaches your website. That means that internet searches, particularly with Google, are almost solely responsible for bringing people to your website and using your services or buying your products.
When you hire a digital marketing company, not only can they help with SEO (Search Engine Optimization) services and social media, but they can also optimize the layout of your website. If your website isn’t functioning optimally, especially on smartphones, you are losing sales. Plain and simple.
Let’s take a look at a few reasons why optimizing web pages for smartphone use can improve your business.
1. Most People Do Research on Their Smartphones
Our smartphones are in our hands when we wake and sometimes when we sleep! Over 51% of shoppers research new companies or products while on their smartphones. If your website can’t handle that amount of traffic, you automatically lose business. A digital marketing company can help you design your website with smartphone usage as a top priority.
2. The Power of the Neverending Scroll
There’s just something about scrolling on a smartphone that people enjoy. Maybe it’s the idea that there is always something new to find the farther down we scroll. This is different than surfing on your computer. We don’t want to scroll endlessly on a big screen. We want all the relevant information at the top and easily accessible. In truth, we are lazy creatures.
Even though most people research on their phones, you will still get people coming to your website from a laptop or desktop. In order to accommodate both types of searching, your website must be able to handle both avenues smoothly. If your website caters more to the laptop shopper, you’ll lose the smartphone shopper and vice versa. The real kicker: these two different types of shopping and researching experiences are often conducted by the same person. Hiring a digital marketing company to optimize both experiences keeps you relevant and keeps your sales up.
3. Ads, Ads Everywhere
When your business is optimized for smartphone usage it can be advertised on multiple platforms. These advertisement opportunities are especially relevant for social media. Social media is a great way to drive business to your website because of the small ads that pop up as people are scrolling, scrolling, scrolling. Where do most people spend hours navigating the social media landscape? You guessed it: smartphones! In an ever-growing digital climate, digital marketing through social media is key to staying on top.
4. Reverse Photo Searches
Since digital marketing services are able to prioritize the layout of your website for smartphones, your business can enter new and exciting avenues of research, like reverse photo searching. These days, smartphones can take a picture of an item or product and people can search it to find out what it is through the internet. Unbelievable, right?
5. More Opportunities to Shop
Since people don’t go anywhere without bringing their smartphones, this means there are more opportunities to bring customers to your site throughout the day. Utilizing a digital marketing company in Knoxville, TN to optimize the layout of your website for smartphones means your business is available for shoppers whenever they have some free time.
Have a long train or bus ride? Do some shopping! Waiting at the doctor’s office? Look up that awesome product everyone has been talking about. The scenarios and opportunities are endless when your website design is capable of providing an enjoyable smartphone experience.
If you want to stay current with the latest digital marketing strategies, you need to optimize your mobile site. Contact South Made today to learn more about the services available to you.