Staff Blog Series – Derek There are a number of reasons why companies are shifting more online, particularly in a post-pandemic world. Online sales can occur whether or not brick and mortar stores are open, and as virtually everyone has access to the internet, you can reach a wider audience online than you would through…
Staff Blog Series – Taylor Due to social distancing, people are more than ever turning to Social Media platforms and their electronic devices during this time period. And while this is good for social media companies, this then causes an over saturation of posts and makes it more challenging for businesses to get attention. However,…
According to statistics, approximately 98% of small businesses make use of social media as a marketing platform. As the use of smart-phones and mobile telephony expands, the use of social media continues to grow in a marked way. At least 51% of Smartphone users often discover new products and companies when doing online searches on…
We all search for information online every day. It’s a way of life. But did you know, that 90% of the time, when people perform an online search, they haven’t even decided which brand they are interested in? This indicates just how important it is to develop a strong digital marketing strategy that helps build…
Although online marketing has evolved in recent years, search engine optimization remains one of the best ways to get your content to your targeted audience. It is because although many other options exist, online users still prefer to search through their favorite engines whenever they want information. That is the reason ranking at the top…
In the digital age, having an online presence is something small businesses cannot afford to ignore. Many people today search for products and brands on the internet. If your business cannot be found quickly, you’ll lose out. But SMEs need more than a digital footprint to showcase their products and the brand. They also need…
Every business aims to attract new customers. To achieve this goal, businesses use colossal advertising methods such as print ads. However, we are living in a digital era today and since the internet is integrated into everything we do, there is a big market online. In a bid to reach this market, digital marketing has…
The creation of the internet has brought about a plethora of additional avenues marketers can take to connect with their audience. It has also made it easier to track the success of your marketing campaigns, and has given you an ability to understand the decisions your consumers make even if they don’t have the vocabulary…
Every business owner knows that you need a strong digital presence to survive in today’s economy. The consumers of today keep the power of the internet in their pocket and want to be able to research a company or brand before using their services or buying their product. Unlike older generations who prefer to be…
Did you know that a significant number of people studied admitted that the first thing they do after waking up is check their phone? Not shocking. Technology and being constantly connected is more than a stat- it’s life. We must admit, we’re guilty. But learning about how to maximize your business’ exposure when your demographic…
