- They have a marketing department: You want an eye-catching website, but you can’t substitute visuals for function. One of the tell-tale signs of a good web design company is an experienced marketing department. Web design companies that understand search engine optimization or have digital marketing department will save you the trouble of looking for copywriters to craft web copy. They will also design your site with SEO in mind, which will go a long way in improving and maintain your site’s rank on search engines.
- They consider your ideas: When building a website, you have an idea of what you want and what will appeal to your target customers. A web design company should listen to your ideas and incorporate them into the website outline. You know your business better than they do, so ditch any web design company that throws your ideas in the trash or uses a basic template. An ideal company should put your ideas into action while merging them with their expertise.
- They incorporate their ideas: As a business owner, the ideas you have may not always be practical in the web design world. Find a company that is ready to share what works and rationalize it with facts. It is essential to work with a company that listens to your ideas, but finding a company to harmonize their ideas with yours will produce the best website.
- They understand responsive design: In the past, companies had to design a different site to accommodate their mobile users. With the introduction of responsive designs, companies can rely on one website for both web and mobile users. Even Google agrees that a responsive site is far better than having two sites. If the web design services provider you have in mind does not understand how to use responsive themes, they are probably not a good fit for you.
- They streamline their communication practices: Wouldn’t it be a headache to deal with a team of web designers at the same time? Too many cooks in the kitchen can make communication fuzzy and confusing. The company should assign a primary contact person who will be responsible for seeing your project through and ensuring you get your money’s worth. Your point of contact should answer your questions promptly, give you regular updates on the progress of your web design, and discuss alternatives to the current strategy when it’s needed.
- Watch their reviews: Looking at a company’s previous client portfolio is okay, but you need to take it a notch higher and look at their online reviews for the best information. Look at what past clients have said and monitor your web design company’s responses to low ratings. Depending on how they respond to angry customers, this might make or break your desire to work with them.
When you think of launching a new website, the first person to come to mind is often an experienced web designer. However, web design goes beyond just designing a website: it incorporates a variety of skills and SEO in order to achieve the best product. That’s why your business needs to hire a company with relevant experience if you want a website that will impress your visitors and Google. In fact, 90% of web visitors have not yet made a final decision when they start searching for new products and services online. That means your site needs to grab their attention and keep it in order to make the final sale. When you’re looking for a web design company to create a site for your business, look for these top qualities: