Person using phone for digital marketing

7 Digital Marketing Myths You Need to Stop Believing

How would you rate your overall understanding of digital marketing? There are an abundance of myths and misconceptions about search engine optimization (SEO), social media marketing, and digital marketing in general. If you’ve been buying into some of the myths, it could cost you in terms of marketing campaign results. We want to share seven…

South Made employee reviewing responsive web design on iphone

Why Responsive Web Design is Essential

Do you know what a responsive web design is? It’s a simple but powerful technique for designing websites that will allow your website to be viewed on any device. Sounds complicated, right? But in reality, most reputable web design companies can build one for you. Here are a few advantages why you should get a…

South Made Marketing employees discussing social media marketing strategies.

Social Media Marketing – The Dos and Don’ts

Social Media Marketing Strategies A social media marketing strategy is one of the most important aspects of your business. Many advertising agencies in Knoxville would agree, if done right, it will have a huge impact on your brand’s image with your potential customers. However, if not done correctly, you may end up wasting time and…

South Made Marketing Employee at a social media content session

Which Social Media Channels Are Right for Your Business?

Whether you’re new or experienced at social media advertising, finding the channels that will work best for your needs can be a challenge. Social networks are constantly changing, and companies should reassess their digital marketing strategy, to change with them. Here are a few steps to take whenever you’re looking to update your company’s social…

South Made Marketing Social Media Manager

Top Benefits of Professional Social Media Management

Social media can be a great way to promote your business. However, it can be challenging to allocate the time required to do it right. A successful social media marketing campaign isn’t just posting to post. Conversely, it requires attention to detail and an understanding of social media analytics. In addition, it’s important to use…

South Made Marketing Social Media Marketing Account Manager

3 Social Media Marketing Trends to Watch For

Staff Blog Series – Kinley Social Media Marketing Tends Understanding social media marketing trends can be very beneficial for a business. Developing content that creates brand awareness can open the door for endless opportunities. In today’s society, social media is one of the top places to learn about an unknown brand or product. So, whether…

Making the Most of Different Social Media Platforms

Staff Blog Series – Hallie When considering the utility of social media marketing for your business, it’s important to consider how each platform can benefit your brand differently. The first step, across all platforms, will require identifying your demographics and target audience. After this, your plan of action will rely heavily on the platform at…

Make Use Of Your Instagram Profile

Staff Blog Series – Aspen As a business owner it is important to know that people all around the world are using Instagram as a global platform. When Instagram was first launched it was used more for people’s personal use, now users are not just active they are engaged. After changing your Instagram into a…