Let’s start with Instagram. Or as we call it, the ‘gram. Or IG. Or just Insta.
Consistency can help your posts perform in the Instagram algorithm. Instagram takes into account all interactions you receive on the platform. The more a user interacts with your content the more likely your posts will show up in their feed. Most socially concise sites and best practices suggest that you post at least 1 time per day— if you can. But, be careful not to fall into the posting to post trap. Each post should have a specific purpose and call to action. However because most Instagramers have a short attention span and sift through tons of content daily you’re better off having 1 solid, high quality post per week that is engaging then daily low quality posts that people simply fly past. Your success on Instagram is all about engagement. Although we are all for a good story— we don’t recommend sharing more than 5 stories per day. You want to hold your followers attention, not make them swipe away. As far as time of day to post- check your analytics. There is a ton of data at your fingertips through the “Insights” page. Get to know these stats, but do play around with time of day to make sure the numbers add up. You can never have too much data.