Video marketing has always been a crucial aspect of branding but now more than ever before. Video has changed the game for social media marketing. Social media is a daily activity in today’s society and a communication tool used locally and worldwide. Adding video to your digital marketing strategy is the perfect way to expand your brand. Here are four reasons video is crucial in social media marketing.
Video Keeps Viewers Engaged
People love to watch videos, they are almost addicting. Videos on social media capture the attention of viewers and cause them to stop scrolling. According to statistics from Social Media Week, 78% of people watch online videos weekly, and 55% watch online videos every day. They also reported that 54% of consumers said they want to see more video content this year. People spend more time watching videos than ever before. It grabs their attention and keeps them engaged. With this information in mind, social media is the perfect place to use video to expand your brand reach.
Video Builds Trust With the Audience
Building trust with your audience is the key to success. Video has a way of building a personal connection between you and your audience. It can feel more transparent and allows for your audience to see things such as behind the scenes, company culture, and customers enjoying your product or service. These aspects of video create a connection with the audience on an emotional level increasing likability and trust.
Video Allows for Explanation in Better Detail
People are more likely to want to try a product or service if they understand what it does and how it will benefit them. Video increases viewers understanding of the message you want to share with them because they can see, hear, and picture themselves using it. Because of these things, videos allow you to educate your audience and make your information memorable. According to Insivia, viewers retain 95% of a message when they watch it in a video compared to 10% when reading it in text.
Video Gets More Exposure and Engagement
Video marketing is a very effective way to expand your brand on social media. Video content has been seen to perform better on most social media including Facebook, Instagram, Twitter, and LinkedIn. Video typically has outstanding performance with most social media algorithms because it grabs viewer’s attention for longer and is more likely to be shared. According to Webdam, Social media video generates 1200% more shares than text and images combined. This is because video shows easy-to-understand content in creative ways.
Not utilizing video to promote your business will cause you to get left behind in this new age of social media marketing. Incorporating video into your marketing efforts requires structuring it in a way that will educate and hook your audience to allow your content to be memorable and shared. If you would like to incorporate video into your digital marketing but don’t know where to start, give us a call. Our team at South Made would love to help you expand your brand and get started with our digital marketing services.