The Power of Online FollowingThe survey, which collected data from a diverse group of 2,000 adults, uncovered a compelling revelation—restaurants with a significant online following possess a unique ability to entice diners and encourage them to spend more money. Astonishingly, 41% of all respondents admitted that social media plays a pivotal role in determining whether a restaurant is worth visiting. This percentage increased to 58% of 18-26 year olds. This finding highlights the importance for restaurants to focus on building their social media, and stay active on relevant channels. Further, restaurants should consider their target market when developing their marketing campaign. If you’re seeking this younger demographic (bars, clubs, brunch locations etc), then your social media should cater to this age group. The digital landscape has become an indispensable tool for the younger generation, as they turn to social media platforms for inspiration, recommendations, and to stay updated on the latest culinary trends.
The Digital AppetizerAs consumers become increasingly connected, their approach to dining has evolved. In this digital era, it is no longer enough for restaurants to rely solely on traditional menus. The survey revealed that a substantial number of participants now turn to social media to preview menus before making their dining decisions. This behavior showcases the growing reliance on digital platforms to gain insights into a restaurant’s offerings, ambiance, and overall dining experience.
The Art of Restaurant InfluenceThe intertwining of social media and dining experiences has given rise to a new era of restaurant influence. According to the study most diners were influenced but a restaurant’s ability to showcase three main things on their social:
- Close-up pictures of various menu items
- Decor images
- Behind the Scenes