Posting just to post doesn't grow a business or get attention. South Made builds social media strategies that resonate with your audience, tells your story, focuses on your goals, and builds organic growth and brand awareness. We execute campaigns with content that stops the scroll. We manage your social presence so you can focus on running your business.
Instagram Follower Growth, Stir Downtown Dining
Social Media Engagement Rate Increase, Balter Beerworks
Organic Reel Views: Balter x Tony Vitello Campaign
Followers Before Opening Day: Stir Restaurant Launch
The problem isn't that your business is on social media. It's that without a real strategy, a consistent content engine, and someone actively managing it, your presence goes quiet, or worse, it looks inconsistent and unprofessional. Algorithms punish inactivity. Audiences notice when the last post was three weeks ago. And your competitors are showing up every day.
South Made takes social media management off your plate entirely. We build a strategy around your brand, produce content your audience actually wants to see, manage your community day-to-day, and run paid campaigns when you're ready to scale. The result is a social presence that works as hard as you do, and a team that treats your brand like it's their own.
We start with your business goals and work backwards. Every strategy we build is custom, covering platform selection, content pillars, posting cadence, and engagement tactics that fit your brand and your audience. No cookie-cutter playbooks.
Original photography, short-form video, branded graphics, and copy that sounds like you. We handle the full creative process in-house, every post looks intentional, on-brand, and built for the platform it lives on.
We show up in your comments, DMs, and mentions every day. Building a community means being present, and we treat your audience like they matter, because they do. Response time, tone, and engagement quality all reflect on your brand.
When it's time to grow faster, we build and manage targeted ad campaigns on Instagram, Facebook, LinkedIn, and TikTok. Every dollar is tracked, every campaign is optimized, and every result is reported clearly.
No vanity metrics. We report on what actually matters, reach, engagement, follower growth, referral traffic, and conversions, and use that data to sharpen the strategy every month. You'll always know what's working and why.
We dig into your current social presence, study your competitors, and identify exactly where the opportunities are. This isn't a generic audit, it's a specific analysis of your brand's position in the market.
We build your content pillars, platform strategy, and monthly posting plan, all tailored to your brand voice and business goals. You review and approve before anything goes live.
Our creative team produces photography, video, graphics, and copy. You get a content calendar to review each month.
We go live, manage your community daily, and keep your audience engaged and growing. You focus on your business, we handle the feed.
Every month we analyze performance, share a clear report, and adjust the strategy to keep improving. Data drives every decision we make.
Instagram Follower Growth
We built the full brand identity, social strategy, and content engine that made Stir one of Knoxville's most-followed dining destinations, before the doors even opened. The launch campaign earned a Netty Award for Best Instagram Campaign (Restaurants).
Followers Generated
We transformed Knoxville interior designer Todd Richesin into a nationally recognized social media personality, earning a Netty Award for Best Influencer Content Strategy and building one of the most-followed design accounts in the Southeast.
Instagram Views
Managed social media for one of Knoxville’s most acclaimed bars, recognized nationally with honors from Esquire and USA Today as one of the best in America. Built and cultivated a loyal community that consistently engages online and returns in person week after week.
Instagram, Facebook, LinkedIn, TikTok, Pinterest, and X (Twitter). We recommend the right platforms based on where your audience actually spends their time, not just what's trending. Most clients start with 2-3 platforms and expand from there.
Yes. Organic content builds your community and brand credibility over time. Paid social advertising accelerates reach and drives direct conversions. We do both, and we know how to make them work together. Paid social is available as an add-on to any management package.
We handle everything in-house, photography, video, graphics, and copy. Each month you receive a content calendar to review and approve before anything goes live. You stay in control of your brand voice while we handle all the production.
It depends on your audience. B2C brands, restaurants, retail, medical aesthetics, typically win on Instagram and TikTok. B2B and professional services tend to see stronger results on LinkedIn and Facebook. We'll make a specific recommendation after learning about your business and goals.
You'll see engagement improvements within the first 30-60 days. Meaningful follower growth and community momentum typically build over 3-6 months of consistent execution. Social media is a long game, but when it's done right, the compounding effect is significant.
We track follower growth, engagement rate, reach, referral traffic to your website, and lead generation from social channels. Every month you receive a clear report with real numbers, not just impressions and likes. We tie social performance back to business outcomes.
Because doing it right takes a full team, a strategist, a photographer, a designer, a copywriter, and someone managing your community daily. We bring all of that under one roof for less than the cost of a single full-time hire. You also get the benefit of a team that has managed social media for hundreds of brands across multiple industries.
Yes, visit our Work page to see case studies for Stir Downtown Dining, Balter Beerworks, Todd Richesin, Hilton Hotel Indigo, and more. You can also follow @southmademarketing on Instagram to see our own content in action.
Every brand is different, and so is every package. Pricing is based on the platforms you need, the volume of content, whether photography is included, and your specific goals. We work with you to build a strategy that fits your budget and delivers a real return. The best way to get accurate pricing is to start with a conversation.
For most clients we recommend posting once per day on primary platforms, though the right cadence depends on your audience, your industry, and your goals. We use platform data to determine the optimal posting frequency and timing for your specific accounts, not a one-size-fits-all schedule.
Absolutely. Every month you receive a content calendar to review and approve before anything goes live. You stay in control of your brand voice and can request changes at any time. We handle all the production and execution, but you always have final say.
Your audience is out there. Let's give them a reason to pay attention.
Besides the obvious. Obviously.
South Made Marketing | Knoxville based | social media | content creation| marketing agency.
We’ve been doing all the marketing things for over 22 years.
Introducing SOUTH MADE COLLABS ⚡️ KNOXVILLE’S INFLUENCER & CONTENT CREATOR NETWORK
South Made believes that real, organic, genuine engagement is more influential than just “Influencer Marketing”, or a pay to play (or post) approach.
Whether you’re the friend who always knows the newest restaurant before anyone else, the person documenting every cocktail, or someone who simply loves being part of exciting experiences, South Made Collabs was built for you.
South Made Collabs is an exclusive network of content creators, influencers, models, photographers, food lovers, and socially connected locals who get invited to collaborate with some of the region’s most exciting brands.
Joining is simple and free.
Complete your Collabs profile and tell us what you’re passionate about.
You don’t have to have 100,000 followers.
We’re looking for people who genuinely enjoy creating content, love discovering new places, and know how to tell a story online.
Learn more & sign up (link also in bio and stories)
New Branding + Web Design ⚡️
Introducing @levelswealth > We had the opportunity to bring bold vision to life through a brand identity that feels as elevated and intentional as the clients they serve.
Built for the people who play at the highest level. Levels Wealth isn’t your typical wealth management firm, they help founders, executives, and professional athletes make smarter money moves through strategic financial planning, cash flow management, and investing.
Let’s create cool sh⚡️t
SouthMade.com
In the wise words of @toddrichesin “more is always more”… especially when it comes to engagement on social media.
Just a little viral content from your Social Media team at South Made.
Based in Knoxville, TN and Marco Island, FL but proudly working everywhere.
SouthMade.com let’s CREATE COOL SH⚡️T
Lunch the South Made way.
Wait, is this what marketers really eat?!
SouthMade.com Let’s create cool sh⚡️t
Trigger Warning: A screenshot is stealing.
It might seem harmless to screenshot a photo you found online, but photography is protected by copyright, and the images belong to the photographer who created them.
Using a photo without permission, even if you tag or credit the account that posted it, doesn’t automatically give you the right to use it. In some cases, copyright infringement can result in significant legal penalties.
The good news? It’s easy to do it the right way. License the image, ask for permission, or better yet, hire a photographer to create original content for your brand.
Great photography is an investment in your business, and the people behind the camera deserve to be compensated for their creativity and hard work.
Support creators. Respect copyright. Create original content.
A little bit of what the South Made crew was up to this week.
Content creation | Marketing | Social Media in Knoxville and everywhere. SouthMade.com Let’s create cool sh⚡️t.
Truly farm to table right here in East TN.
@farmtofeastknox is one of the most deliciously unique experiences and one that will leave you wanting more… and more. Learn about the farm, soak in incredible views and indulge in top tier cuisine.
Grab some friends and book your dinner or learn more about their prepared meals on the website.
Have you been to @dsbprovisions yet? If not, it’s time to check it out.
We were incredibly honored to partner with Dustin and his team to bring this Italian-inspired, farm-to-table concept to life. We’ve been longtime fans of this talented chef, and getting to collaborate with him has been an incredible experience.
From menu design and content to social media and web design, our team has loved seeing every detail come together and watching the response from the community.
Dustin and his wife Stacy also own a farm in Maryville, where many of the ingredients—including the eggs for the pasta—are sourced directly. His focus has always been simple: super fresh, high-quality ingredients and giving back to the community he’s part of.
Located in @greenwayvillagemaryville. Go pay them a visit (and leave a Google review while you’re there). 🤌
Absolutely exceptional custom homes on Marco Island? You found it.
@braunbuilders has been proudly building the area’s finest homes for over 20 years. Family-owned and operated. This isn’t just another custom builder, they’re artisans.
We can’t wait to show you what they’re building next.
Video: South Made Marketing
Recently launched 🚀 We recently compeleted a total branding buildout complete with new website, content and social media for @confusioncharlotte
Optimizing your marketing efforts so they are cohesive is key. Especially with recent changes to Google.
Three things every restaurant website should have right now:
1. A video that showcases the overall experience and highlights food and beverage options.
2. A menu (ideally not just a PDF)
3. Reservation integration
A huge congratulations to Todd Richesin on reaching 100,000 followers on Instagram.
Over the past several years, we’ve had the privilege of working alongside Todd to help grow his digital presence, expand his reach across platforms, and share his unique voice with a larger audience. From Instagram and TikTok to YouTube, print media, and most recently the Richesin & Famous podcast, it’s been incredible to watch his audience continue to grow.
As one of the most recognizable interior designers and lifestyle personalities in East Tennessee, Todd has built a community that extends far beyond design. His authenticity, creativity, humor, and unmistakable point of view have earned the attention of 100,000 people who genuinely enjoy following his journey.
At South Made, we are honored to be part of that story and grateful for the trust Todd has placed in our team over the years.
🥂Congratulations on an incredible milestone, Todd. Here’s to the next 100,000.
Photo Credit: @benfinch
READY TO CREATE SOME COOL SHIT? ⚡️
Honored to rep the best. From videography, photography, web design, graphic design and more (go peep the YouTube channel) we are honored to work with the @connor_osully team on any and all their marketing needs.
Don’t blend in… it’s time to stand out.
Next race: June 18th 🔥
Providing the receipts.
It’s easy to say you understand social media marketing. It’s a lot harder to consistently create content that earns attention, drives local engagement, organically.
Because successful social media isn’t just posting for the sake of posting. It’s strategy. Audience psychology. Storytelling. Timing. Trends. Creative execution. Testing. Analyzing. Adjusting. Repeating.
Anyone can hit “publish.”
The real challenge is getting people to stop scrolling.
So instead of telling you we’re good at social media, we’ll show you. These are just a few of the results we’ve generated through organic content strategy for our clients recently.
SouthMade.com ⚡️
Cheers to the art of doing it all! 🥂 A big congratulations goes out to our very own (uber-talented) @hallie_lunsford, who recently said “I do” not just to joining the South Made social team full-time, but also to her amazing husband! Help us wish her a life full of love, laughter, and happily ever after!!
Enjoy your honeymoon, Hallie. But hurry back… social never sleeps. 😉
There’s been a lot of conversation surrounding Google’s latest update and the rapid evolution happening across digital marketing, especially with the continued rise of AI and changing search behavior.
At South Made, we’ve been actively monitoring these shifts and analyzing how they impact everything from social media strategy and website content to SEO performance, discoverability, and long-term search rankings.
Staying ahead of industry changes is a core part of how we operate. Our team is already adapting strategy and refining our approach to ensure our clients remain positioned competitively as the digital landscape continues to evolve.
The future of digital marketing is shifting quickly- are you evolving with it?
SouthMade.com
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