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STIR

A SquareOne Concept

Fresh Food, Oyster Bar & Craft Cocktails

Hospitality | Food + Beverage

2023 -

Present

STIR brings together fresh, thoughtfully sourced food, a raw oyster bar, craft cocktails, and artisanal ice into one of the most anticipated restaurant concepts in the Southeast. South Made was brought on to lead the new restaurant marketing launch for STIR Knoxville, building buzz and community ahead of opening day through social media management and strategy, content creation, community management, and full coordination with influencers, press, and media outlets for soft opening events. Remarkably, the entire campaign was driven by 100% organic marketing, no paid ads, no boosted posts.

The results were historic: STIR Knoxville became the most successful restaurant opening in the history of the restaurant group, which boasts over 20 locations across the country, and the campaign earned South Made a Netty Award for Best Instagram Campaign (Restaurants). Our partnership with STIR has only grown from there, since that landmark summer 2023 opening, we have continued to support STIR Knoxville while expanding our work to include graphic design and the successful launches of their Chattanooga, Charlotte, and Raleigh locations.

SERVICES PROVIDED: | |
Interior of STIR Knoxville restaurant featuring dining tables, red chairs, a bar with blue stools, and elegant chandeliers.
STIR Restaurant logo featuring ice cubes, with tagline referencing fresh food, oyster bar, craft cocktails, and artisanal ice.
5,000 Followers
before the doors even opened
The STIR “Now Open” post alone reached over 8,000 accounts, engaging 1,402 users and achieving more than 10,000 impressions. This proved to be the most successful brand launch ever for SQ1 holdings at the time.
STIR Knoxville restaurant social media post featuring a newspaper-style layout with cocktail photography.
Pink cocktail with fresh garnish served at STIR Knoxville restaurant, photographed for social media marketing.
STIR Knoxville oyster bar promotional poster designed by South Made Marketing.
"My favorite part about this project was that when it was all said and finished, we had this beautiful allotment of work to look back upon.”
- Maddie Allen
STIR Knoxville For the Love of Dolly event promotional graphic designed by South Made Marketing.
Orange cocktail with jalapeno garnish and spiced rim at STIR Knoxville restaurant, photographed by South Made.
STIR Knoxville MX24 event promotional poster designed by South Made Marketing.
STIR Knoxville MX24 social media campaign post designed by South Made Marketing.
Award Winning
View the award winning opening campaign.
Netty Awards Article
5,000
followers before the doors even opened.
The STIR “Now Open” post alone reached over 8,000 accounts, engaging 1,402 users and achieving more than 10,000 impressions. This proved to be the most successful brand launch ever for SQ1 holdings at the time.
"My favorite part about this project was that when it was all said and finished, we had this beautiful allotment of work to look back upon."
- Maddie Allen
This shot was taken perfectly the first time while the others took 5-6 tries!
Award
Winning
View the award winning opening campaign:
Netty Awards Article
Last Updated: July 16, 2026
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southmademarketing

OUR 2026 RECRUITMENT VIDEO IS HERE!!! ⚡️🌊🌺

Rush Week may be over, but recruitment is just getting started. This video can only capture a glimpse of what it’s like to be part of South Made, and we’re so excited to find the next creative people who will join us this fall for internships.

Intern applications are open on our website through August 20. Skip the traditional resume and show us what you can do. We can’t wait to see what you come up with!

⚡️Rush ΣM 2026

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Open post by southmademarketing with ID 18090588875197681
OUR 2026 RECRUITMENT VIDEO IS HERE!!! ⚡️🌊🌺 Rush Week may be over, but recruitment is just getting started. This video can only capture a glimpse of what it’s like to be part of South Made, and we’re so excited to find the next creative people who will join us this fall for internships. Intern applications are open on our website through August 20. Skip the traditional resume and show us what you can do. We can’t wait to see what you come up with! ⚡️Rush ΣM 2026

southmademarketing

ΣM BID DAY 2026 🥥🌴🌺🏄🏼‍♀️🐬

Our team had way too much fun reliving college for the day and wrapping up Rush Week together. This recruitment campaign has been such a fun way to share more of our team and start looking for who might join us next.

And because this whole campaign is really about finding great people, we made one of the bids official...💌 Chloe is joining South Made full time, and getting to surprise her during Bid Day made the celebration even sweeter!

Fall internship applications are open through August 20, so head to our website and send us something creative. Maybe your bid is next. ⚡️

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ΣM BID DAY 2026 🥥🌴🌺🏄🏼‍♀️🐬 Our team had way too much fun reliving college for the day and wrapping up Rush Week together. This recruitment campaign has been such a fun way to share more of our team and start looking for who might join us next. And because this whole campaign is really about finding great people, we made one of the bids official...💌 Chloe is joining South Made full time, and getting to surprise her during Bid Day made the celebration even sweeter! Fall internship applications are open through August 20, so head to our website and send us something creative. Maybe your bid is next. ⚡️

southmademarketing

We want YOU as a new recruit 💗

Fall internship applications are officially open, and this is not your average recruitment process…

Skip submitting just the standard resume. We’d much rather see your creativity in action. Submit something that shows who you are, what you can do and why you would fit right in at South Made. Full details on our internship page.

Rush is open through August 20th. Apply at the link in our bio.

⚡️Rush ΣM 2026, day two

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Open post by southmademarketing with ID 18404566267157376
We want YOU as a new recruit 💗 Fall internship applications are officially open, and this is not your average recruitment process… Skip submitting just the standard resume. We’d much rather see your creativity in action. Submit something that shows who you are, what you can do and why you would fit right in at South Made. Full details on our internship page. Rush is open through August 20th. Apply at the link in our bio. ⚡️Rush ΣM 2026, day two

southmademarketing

We figured our next class of creatives deserve a proper recruitment season.

Fall 2026 internship info coming soon. ⚡️

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Open post by southmademarketing with ID 18208930363360754
We figured our next class of creatives deserve a proper recruitment season. Fall 2026 internship info coming soon. ⚡️

southmademarketing

Ready to create cool sh⚡️t?

We are hiring! We’re looking for two creatives to join our social media team in our Knoxville office. Although Knoxville is our headquarters we work everywhere.

Ideal candidates:
Love to be social, travel, read, research, create content. It’s even better if you’re a foodie, enjoy cocktail culture, real estate, photography and events.

Learn more and apply on our website. No remote positions available. This is an in-person opportunity.

South Made Marketing | Knoxville Social Media and Marketing Agency ⚡️

287 34
Open post by southmademarketing with ID 17881776261613361
Ready to create cool sh⚡️t? We are hiring! We’re looking for two creatives to join our social media team in our Knoxville office. Although Knoxville is our headquarters we work everywhere. Ideal candidates: Love to be social, travel, read, research, create content. It’s even better if you’re a foodie, enjoy cocktail culture, real estate, photography and events. Learn more and apply on our website. No remote positions available. This is an in-person opportunity. South Made Marketing | Knoxville Social Media and Marketing Agency ⚡️

southmademarketing

⚡️Now Hiring: Social Media Assistant + Social Media Coordinator

South Made Marketing is hiring a Social Media Assistant and a Social Media Coordinator to join our Knoxville based team. Both roles will support the planning, creation, coordination, and management of social media content for clients across a variety of industries. Both positions are in-person. We do not offer remote opportunities.

The appropriate position will be determined based on each candidate’s experience, skill level, and ability to independently manage responsibilities.

Learn more and apply at SouthMade.com

Social Media Marketing | Knoxville Tennessee

558 57
Open post by southmademarketing with ID 18325194217302861
⚡️Now Hiring: Social Media Assistant + Social Media Coordinator South Made Marketing is hiring a Social Media Assistant and a Social Media Coordinator to join our Knoxville based team. Both roles will support the planning, creation, coordination, and management of social media content for clients across a variety of industries. Both positions are in-person. We do not offer remote opportunities. The appropriate position will be determined based on each candidate’s experience, skill level, and ability to independently manage responsibilities. Learn more and apply at SouthMade.com Social Media Marketing | Knoxville Tennessee

southmademarketing

Besides the obvious. Obviously.

South Made Marketing | Knoxville based | social media | content creation| marketing agency.

We’ve been doing all the marketing things for over 22 years.

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Open post by southmademarketing with ID 17875277499522933
Besides the obvious. Obviously. South Made Marketing | Knoxville based | social media | content creation| marketing agency. We’ve been doing all the marketing things for over 22 years.

southmademarketing

Introducing SOUTH MADE COLLABS ⚡️ KNOXVILLE’S INFLUENCER & CONTENT CREATOR NETWORK

South Made believes that real, organic, genuine engagement is more influential than just “Influencer Marketing”, or a pay to play (or post) approach.

Whether you’re the friend who always knows the newest restaurant before anyone else, the person documenting every cocktail, or someone who simply loves being part of exciting experiences, South Made Collabs was built for you.

South Made Collabs is an exclusive network of content creators, influencers, models, photographers, food lovers, and socially connected locals who get invited to collaborate with some of the region’s most exciting brands.

Joining is simple and free.

Complete your Collabs profile and tell us what you’re passionate about.

You don’t have to have 100,000 followers.

We’re looking for people who genuinely enjoy creating content, love discovering new places, and know how to tell a story online.

Learn more & sign up (link also in bio and stories)

389 73
Open post by southmademarketing with ID 18098008538195229
Introducing SOUTH MADE COLLABS ⚡️ KNOXVILLE’S INFLUENCER & CONTENT CREATOR NETWORK South Made believes that real, organic, genuine engagement is more influential than just “Influencer Marketing”, or a pay to play (or post) approach. Whether you’re the friend who always knows the newest restaurant before anyone else, the person documenting every cocktail, or someone who simply loves being part of exciting experiences, South Made Collabs was built for you. South Made Collabs is an exclusive network of content creators, influencers, models, photographers, food lovers, and socially connected locals who get invited to collaborate with some of the region’s most exciting brands. Joining is simple and free. Complete your Collabs profile and tell us what you’re passionate about. You don’t have to have 100,000 followers. We’re looking for people who genuinely enjoy creating content, love discovering new places, and know how to tell a story online. Learn more & sign up (link also in bio and stories)

southmademarketing

New Branding + Web Design ⚡️

Introducing @levelswealth > We had the opportunity to bring bold vision to life through a brand identity that feels as elevated and intentional as the clients they serve.

Built for the people who play at the highest level. Levels Wealth isn’t your typical wealth management firm, they help founders, executives, and professional athletes make smarter money moves through strategic financial planning, cash flow management, and investing.

Let’s create cool sh⚡️t
SouthMade.com

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Open post by southmademarketing with ID 18113514679928822
New Branding + Web Design ⚡️ Introducing @levelswealth > We had the opportunity to bring bold vision to life through a brand identity that feels as elevated and intentional as the clients they serve. Built for the people who play at the highest level. Levels Wealth isn’t your typical wealth management firm, they help founders, executives, and professional athletes make smarter money moves through strategic financial planning, cash flow management, and investing. Let’s create cool sh⚡️t SouthMade.com

southmademarketing

Lunch the South Made way.

Wait, is this what marketers really eat?!
SouthMade.com Let’s create cool sh⚡️t

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Lunch the South Made way. Wait, is this what marketers really eat?! SouthMade.com Let’s create cool sh⚡️t

southmademarketing

A little bit of what the South Made crew was up to this week.

Content creation | Marketing | Social Media in Knoxville and everywhere. SouthMade.com Let’s create cool sh⚡️t.

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Open post by southmademarketing with ID 18101218856150649
A little bit of what the South Made crew was up to this week. Content creation | Marketing | Social Media in Knoxville and everywhere. SouthMade.com Let’s create cool sh⚡️t.
south made marketing slogan create cool shit rotating in a circle South Made Marketing logo white

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KNOXVILLE
1531 N Central St
Knoxville, TN 37917
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900 N Collier Blvd
Marco Island, FL 34145

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