Balter Beerworks

A SquareOne Concept

Craft Brewery & Scratch Kitchen, Knoxville, TN

Hospitality | Food + Beverage

2023 -

Present

Balter Beerworks has been a staple of downtown Knoxville’s craft beer scene since 2016, and South Made helped take it to the next level. Originally brought on to manage social media strategy and content creation, our partnership with Balter quickly grew into something much bigger. As the relationship deepened, South Made expanded its role to include graphic design, community management, reputation management, a full website redesign, and ultimately a complete rebrand launch. The result was a bold, refreshed identity that deepened Balter’s connection with its loyal community and introduced the brand to a new generation of craft beer lovers across Knoxville.
Balter Beerworks logo redesign by South Made Marketing, Knoxville craft beer brand identity.
Balter Beerworks new brand identity and visual design elements created by South Made Marketing.
Balter Beerworks rebrand social media posts featuring a bear design and Expect the Unexpected campaign.
VIRAL NEWS
77.7k views | 2,732 likes | 1,056 shares

Featured in press outlets such as
Sports IllustratedMSNKnoxville News Sentinel

Balter Beerworks Appalachian Amethyst beer promotion poster featuring a Dolly Parton-inspired illustration.
Balter Beerworks Tennessee Volunteers themed beer can design created by South Made Marketing.
Balter Beerworks Tennessee Volunteers orange overalls themed social media content by South Made Marketing.
Through the Years
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Last Updated: July 16, 2026
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OUR 2026 RECRUITMENT VIDEO IS HERE!!! ⚡️🌊🌺

Rush Week may be over, but recruitment is just getting started. This video can only capture a glimpse of what it’s like to be part of South Made, and we’re so excited to find the next creative people who will join us this fall for internships.

Intern applications are open on our website through August 20. Skip the traditional resume and show us what you can do. We can’t wait to see what you come up with!

⚡️Rush ΣM 2026
ΣM BID DAY 2026 🥥🌴🌺🏄🏼‍♀️🐬

Our team had way too much fun reliving college for the day and wrapping up Rush Week together. This recruitment campaign has been such a fun way to share more of our team and start looking for who might join us next.

And because this whole campaign is really about finding great people, we made one of the bids official...💌 Chloe is joining South Made full time, and getting to surprise her during Bid Day made the celebration even sweeter!

Fall internship applications are open through August 20, so head to our website and send us something creative. Maybe your bid is next. ⚡️
We want YOU as a new recruit 💗

Fall internship applications are officially open, and this is not your average recruitment process…

Skip submitting just the standard resume. We’d much rather see your creativity in action. Submit something that shows who you are, what you can do and why you would fit right in at South Made. Full details on our internship page. 

Rush is open through August 20th. Apply at the link in our bio. 

⚡️Rush ΣM 2026, day two
We figured our next class of creatives deserve a proper recruitment season. 

Fall 2026 internship info coming soon. ⚡️
Ready to create cool sh⚡️t? 

We are hiring! We’re looking for two creatives to join our social media team in our Knoxville office. Although Knoxville is our headquarters we work everywhere. 

Ideal candidates: 
Love to be social, travel, read, research, create content. It’s even better if you’re a foodie, enjoy cocktail culture, real estate, photography and events. 

Learn more and apply on our website. No remote positions available. This is an in-person opportunity. 

South Made Marketing | Knoxville Social Media and Marketing Agency ⚡️
⚡️Now Hiring: Social Media Assistant + Social Media Coordinator

South Made Marketing is hiring a Social Media Assistant and a Social Media Coordinator to join our Knoxville based team. Both roles will support the planning, creation, coordination, and management of social media content for clients across a variety of industries. Both positions are in-person. We do not offer remote opportunities. 

The appropriate position will be determined based on each candidate’s experience, skill level, and ability to independently manage responsibilities. 

Learn more and apply at SouthMade.com 

Social Media Marketing | Knoxville Tennessee
Besides the obvious. Obviously. 

South Made Marketing | Knoxville based | social media | content creation| marketing agency. 

We’ve been doing all the marketing things for over 22 years.
Introducing SOUTH MADE COLLABS ⚡️ KNOXVILLE’S INFLUENCER & CONTENT CREATOR NETWORK

South Made believes that real, organic, genuine engagement is more influential than just “Influencer Marketing”, or a pay to play (or post) approach.

Whether you’re the friend who always knows the newest restaurant before anyone else, the person documenting every cocktail, or someone who simply loves being part of exciting experiences, South Made Collabs was built for you.

South Made Collabs is an exclusive network of content creators, influencers, models, photographers, food lovers, and socially connected locals who get invited to collaborate with some of the region’s most exciting brands. 

Joining is simple and free. 

Complete your Collabs profile and tell us what you’re passionate about. 

You don’t have to have 100,000 followers.

We’re looking for people who genuinely enjoy creating content, love discovering new places, and know how to tell a story online. 

Learn more & sign up (link also in bio and stories)
New Branding + Web Design ⚡️ 

Introducing @levelswealth > We had the opportunity to bring bold vision to life through a brand identity that feels as elevated and intentional as the clients they serve.

Built for the people who play at the highest level. Levels Wealth isn’t your typical wealth management firm, they help founders, executives, and professional athletes make smarter money moves through strategic financial planning, cash flow management, and investing. 

Let’s create cool sh⚡️t
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Lunch the South Made way. 

Wait, is this what marketers really eat?! 
SouthMade.com Let’s create cool sh⚡️t
A little bit of what the South Made crew was up to this week.

Content creation | Marketing | Social Media in Knoxville and everywhere.  SouthMade.com Let’s create cool sh⚡️t.
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