More often than ever, social media
has an influence on just about every young person’s life. With endless feeds of colorful art, hilarious memes, and content catered just for you, Instagram has quickly become one of the biggest social media platforms ever. If you are looking to market your product to young people, Instagram digital marketing is a must. Let’s get started!
Increased Attention Time
Like many other social media platforms, Instagram inserts advertisements into users’ feeds. The difference about Instagram ads is that they look just like regular Instagram posts. Reddit has invested in this same social media management method of advertising, with advertisements disguised as posts. This keeps users from scrolling away immediately and often links directly to a whole Instagram account for interested users to explore.
Sponsors and Shopping
Another common way to market products on Instagram is by utilizing the users themselves. This comes in the form of sponsorship, or offering a paycheck or free products to famous influencers in order for them to promote the brand. With so many eyes on famous figures online, any product they promote is inevitably going to get plenty of traffic.
One of the latest features on Instagram directly links you to the products that any user you follow is selling. The “shop” tab in the lower right brings anyone right to the products connected with people they follow. This is not only a place that people are linked to, but many users often browse just for enjoyment.
The Lovely Algorithm
We have seen the power of the online algorithm clearly represented in Facebook ads, with pages being almost unusable and covered in eye-straining ads. The web design itself is targeted towards an older audience. Instagram brings a new and more refined approach to targeted advertising that any 21st-century digital marketing company would prefer.
Advertisements are much more targeted for the individual’s aesthetic tastes on Instagram since it is a photo-based platform. This means that your favorite colors, favorite animals, and favorite hashtags to scroll are all factored into the things in your “shop” tab. It essentially takes all your favorite things and shows you what you would be obsessed with. This helps boost any young audience-based product.
Over 51% of smartphone users have found a new product or company while searching on their smartphone, and Instagram is pushing those numbers even higher. A balance of web design services, digital marketing services, SEO, and Instagram product promotion is sure to get your product trending. Look into digitally growing your product today!