While Tik Tok has been around since 2018, it has gained some serious traction in the past two years, and business owners are starting to take notice. Unlike other social media platforms, Tik Tok has one of the largest user bases on the market. From celebrities to grandmothers, entrepreneurs are looking into how they can make their mark on this fast-paced app. We did the research, and the results are in. Let’s take a look into this complex social media platform, and see how it can work for your business.
Analyzing the Platform
The best way to get familiar with Tik Tok is by using it. One thing that you’ll notice straight away is the lack of hard-selling ads. Any advertisement you see on Tik Tok has a trending sound, dance, or challenge to keep the users attention, while simultaneously promoting their product. More often than not, the user is unaware that they’ve watched an ad if the ad is created successfully.
Find Your Audience
Take a look at what other brands are doing, and remember to study your audience before hand. Tik Tok is full of niche audiences with very specific tastes and trends. If this all sounds overwhelming, don’t worry, Tik Tok has a very specific algorithm that will seamlessly find your targeted audience for you. Just remember that similarity is everything on this app, and anything that stands out within that particular audience, will immediately be seen as an ad.
Now that everything is prepared and your audience is known, it’s time to create your content. The best way to get views / likes on Tik Tok is by being genuine and authentic. Some of the best ways to promote your business, while staying true to the casualty of the app, can be introducing your team, creating behind the scenes content, and informing your audience of the actual value of your product / service. Most trending videos consist of cleaning hacks, products you should know, and ways to make your life easier. Does this sound like your product? Promote it in that style! Research the proper hashtags, use current sounds, and you’ll have a higher chance of getting seen.
Tik Tok’s Ad Return
While Tik Tok can be a great place to get your brand noticed, it does have some strengths and weaknesses. A lot of national business chains utilize Tik Tok for its worldwide reach and easy link access to online stores. While this is great for digital business platforms like Amazon, it can make it more difficult for smaller business to get noticed, and get foot traffic in the door. Tik Tok tries to combat this uneven playing field with various forms of ads. The only issue with paid ads, is the lack of permanence of the app. It is very easy for the user to scroll past the ad and identify that it is in fact a paid ad, due to the sponsored button at the bottom of the screen. This makes it very difficult to get ad return on the app, and can even cause negative feelings towards a particular brand if the ad is running for too long. So while Tik Tok can be the perfect social media platform to bring awareness to your brand, the cost won’t always guarantee profit. Making the platform a very unstable platform for businesses to rely on.