Staff Blog Series – Aspen
As a business owner it is important to know that people all around the world are using Instagram as a global platform. When Instagram was first launched it was used more for people’s personal use, now users are not just active they are engaged.
After changing your Instagram into a business page, the next step is to optimize your profile. This is your chance to make a great first impression. When creating a bio, you only have 150 characters to do so. This means you have to be smart, understand your goal, and it must contain a clear sense of direction. Key words are crucial for optimal scanning because they will drive high quality traffic to your page.
For those of you who may not know, back in November of 2020 Instagram changed the way users use their search functionality. It started with the option of searching profiles, hashtags, and locations to now having the opportunity to search general key words. This is why Instagram SEO is a huge part of your business marketing strategy.
Since 150 characters can be tough to clearly obtain a proper bio, it is important to use the call to action buttons. For example instead of putting your phone number in the bio you can add a contact button. This will allow customers to connect with your business right away.
Aside from Text, Call, Email, and Direction buttons, Instagram also has Book, Reserve, Buy Tickets, and Start Order options.
After creating a well thought out bio, it’s time to add your website url. This will make it easy for users to visit your website with one click. This is significant because it will drive traffic directly to where you want it to go. It will help improve sales, build brand awareness and make it easy for users to order food, buy products and so much more. When creating a feed post, you can also use “link in bio” in the caption to engage with your followers.
As a business owner, it is time to use Instagram to its fullest potential!