Staff Blog Series – Hallie
When considering the utility of social media marketing for your business, it’s important to consider how each platform can benefit your brand differently. The first step, across all platforms, will require identifying your demographics and target audience. After this, your plan of action will rely heavily on the platform at hand.
Instagram typically has a younger audience, and in order to stay relevant on this platform, you must be doing more than just “selling” to your followers. Mixing in photos and videos that are currently trending in pop culture or are simply aesthetically pleasing (but still relevant to your brand) are necessary to increase Instagram engagement and ultimately, to gain brand recognition and loyalty.
Did you know that out of the 7.6 billion people on Earth, an estimated 2.5 billion people still use Facebook at least once a month? It’s true, and this is why Facebook has such a diverse audience. As with any business’s social media profile, your Facebook page should include updated hours, contact information, bio, address, and more relevant information. This is especially important on Facebook because of the nature of this platform in terms of marketing. Facebook has over 90 million small businesses pages on its platform, and because of this fact, many Facebook users use these pages to find information about the business, to leave reviews, etc. The engagement we see on Facebook is different from Instagram due to their differing audiences, and therefore, your Facebook page should be optimized to make the best impression with this specific demographic.
While many people wouldn’t list off LinkedIn when considering social media platforms, it’s a great tool for promoting your business. LinkedIn has over 660 million global professionals on its platform, and it’s important to reach this audience, as well. Your LinkedIn page should provide viewers with information relevant to topics such as the following: your brand, company culture, job opportunities, past projects, etc. By sharing engaging content, keeping an optimized and updated profile, engaging with other businesses, monitoring LinkedIn analytics, and even publishing ad campaigns, this platform will allow your business to make the perfect first impression.
According to The US Census Bureau, “Twitter users are more likely to be college graduates, affluent, and live in a city.” The audience of this platform can be important to remember, depending on the target audience of your business and the brand you’d like to build. Many well-known brands such as McDonald’s (4.3M followers), Netflix (13.3M followers) PopTarts (214K followers), Burger King (1.9M followers), and Charmin (89.9K followers) utilize Twitter daily to engage with followers through the uses of memes, trending topics, hashtags, and more. Through the proper utilization of content creation, humor, and knowledge of trends can allow your business to find a community on Twitter.