Search engine optimization may sometimes seem overwhelming, especially when you do not understand the intricacies of web page rankings. SEO services offered by a digital marketing company can help a company present their products and services to the right audience at the right time through their website.
55% of businesses now invest in professional SEO services. It is important to note that SEO involves many moving cogs that work harmoniously to yield results. Every agency is unique, including different packages for their SEO services. Here are five components that you should emphasize to create a holistic and effective SEO strategy.
1. SEO Audit
An SEO website audit entails an in-depth look into your current strategy and how well your web presence relates to acceptable practices that lead to a higher ranking. A technical audit provides valuable insight into the website, individual pages, and organic ranking. While you may use free online tools, the limited versions may not be as thorough as a team of SEO specialists. The digital marketing agency will also conduct a competitor’s analysis to discover your online and offline competition.
2. Keyword Research
93% of online engagements start with a search engine, with 70-80% of users only focusing on organic results. Keyword research is the most vital phase of any successful SEO campaign. Before settling for a plan to rank higher, you need to decide on ‘user intent’ keywords.
These are the keywords that potential clients might use while searching for products or services. Conducting proactive keyword research may help you choose keywords with commercial intent, leading to more leads, conversion, and sales for your business.
3. On-Page SEO
On-site SEO strategies enable you to control the features of your websites that affect search rankings directly. It allows you to optimize your website for web crawlers to find your pages faster. The SEO services may include (but not limited to):
- Updating your title tags, meta description, and headers
- Optimizing your site images with proper alt tags
- Working on website architecture with an XML sitemap
- Consolidating duplicated content and removing irrelevant pages
- Crafting valuable and relevant content
4. Off-Page SEO
When you decide to hire SEO services, it is essential to verify that off-page optimization is part of the package. It refers to ranking factors outside your website that may affect your final rank. It borders on working on your link profile to ensure web crawlers can trace back to you, increasing your domain authority. Off-page SEO may include:
- Optimizing your link profile
- Promoting your content to quality directories and webmasters
- Close monitoring of you mentions on social media through social media management
- Developing sharable content and guest blogging
5. Metrics and Analytics
A customized SEO strategy must have a method of tracking its success. Nothing beats accurate reporting by the digital marketing agency in analyzing your progressive optimization. As an ongoing strategy, the marketing firm should produce a performance report, preferably monthly, to offer insight into your organic traffic, conversion rate, and rankings.
Search engine optimization is an excellent way to boost your bottom line through increased impressions, leads, and conversions. Understanding the fundamentals of SEO services will help you choose the right digital marketing agency for the job. If you are looking for SEO services in Knoxville, TN, get in touch with South Made today.