For a platform that everyone uses multiple times a day you’d think it would be very easy to understand the do’s and don’ts of posting. Instagram and Facebook use an elaborate mathematical equation that determines who sees your posts. It is more important than ever to use social media marketing to help grow your brand, reach new clients and keep your existing clientele engaged. Think of social media as your digital billboard. Your portfolio and a secondary website. What, when and how you post can influence your brand and your growth. After scouring dozens of brands on social media we noticed people making the same mistakes, repeatedly.