Which Social Media Channels Are Right for Your Business?

Whether you’re new or experienced at social media advertising, finding the channels that will work best for your needs can be a challenge. Social networks are constantly changing, and companies should reassess their digital marketing strategy, to change with them. Here are a few steps to take whenever you’re looking to update your company’s social media marketing plan.

Find Your Audience’s Favorite Social Media Sites

You should be able to categorize your audience by their age, gender, and interests. Then, you need to find the social media platforms your audience visits most often. For example, if you mostly market to people under the age of 25, you may want to focus on TikTok as a Facebook alternative. If your social media advertising strategy focuses on the 18-34 year old demographic, Instagram may be a better channel to utilize. Pay attention to the shifts that happen with social media users over time. For example, Facebook used to be used by a much younger audience, but now it serves a lot of older users.

Embrace Your Team’s Social Media Marketing Style

Embrace your marketing team’s unique set of skills and experience. If you have team members who make great videos, focus your efforts on TikTok, Instagram, and YouTube. If your team is better at creating long-form written content, Pinterest, LinkedIn, and Twitter may suit your strengths better. Just make sure you invest in SEO services if you post content on your own website.

The content your team enjoys making is the content that will show your audience how great your company is. As long as you follow your content with connection, your audience should respond. Try engaging social media users directly through comments, retweets, and video replies.

Don’t Put All Your Eggs in One Basket

Social media marketing can be unpredictable at times, so don’t limit your advertising to just one or two sites. Try to connect with users across as many sites as possible that your target audience is likely to visit. Make minor adaptations to your content. For instance, make TikTok and Instagram clips from longer YouTube videos. This allows you to expand your reach without devoting a lot of extra time and money to your digital marketing strategy.

According to DataReportal, over 4.48 billion people used social media sites around the world in July 2021. That represents around 57% of the world’s population. By expanding your digital marketing efforts to include multiple social media sites and content styles, you can reach more potential customers than you ever imagined. If you need support, our digital marketing company can guide you in the right direction.

South Made Marketing Employee at a social media content session

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