Having a website for your business or brand is the best thing you can currently do. To make sure it’s as effective as it should be, you need to make sure you’re up to date with current best practices and you’re implementing them. One such thing is your web design, and if you’re curious about mistakes you may be making that could harm your SEO and directly affect your website ranking, read on.
Slow Loading Speeds
Successful web design involves pages that load so fast that a user does not get bored waiting for content that they can probably find elsewhere. Make sure that your website has decent loading speeds by avoiding using images and files that are too large. Also, use a good theme that has been tried and found to have good loading speeds as this will affect how fast your website loads, helping you hold your visitor’s attention.
Poor Use of Popups
Popups are great for web owners, but they’re a pain for website users and visitors. If you don’t want to get rid of them altogether, make them as bearable as possible for your site’s visitors. You may set them to start appearing after a visitor has been on your site for about 30 seconds, for instance, and avoid having a barrage of them appear at once. Good organization of quality popups will work wonders for your web design and have visitors spending more time browsing your site.
Lack of Quality Content
Lack of quality content, or having thin content, is something that will cost you a lot. People use the internet to learn new things, find items, or get a problem solved, so if your site is not doing any of these, it’s a sure sign you have thin content. Solve this by having product pages which you will then fill with quality and informative copy.
A Site That’s Not Mobile Friendly
If people visiting your website have a hard time navigating it, there’s a good chance that they will leave pretty fast. With a majority of people accessing the internet through their mobile devices, this is something you should factor in for your web design. This is confirmed by the fact that, according to Hubspot, more than 51% of people who use smartphones say that they’ve discovered a new product or company via searches done on their smartphones.
When building a website, make sure to cover all points and give users the best possible experience. This will inspire them to keep coming back, which is what you want.