In the digital age, having an online presence is something small businesses cannot afford to ignore. Many people today search for products and brands on the internet. If your business cannot be found quickly, you’ll lose out.
But SMEs need more than a digital footprint to showcase their products and the brand. They also need sound strategies such as content marketing, SEO, and Social Media Management. Promoting your business online demands time and resources, so you need a reasonable return on investment. Here are some digital marketing strategies that are effective for small businesses today.
Using content is one of the strategies that have stood the test of time. And it is with good reason; it can be utilized at virtually every stage of the buyer’s lifecycle. Content generation can work for both SMEs and big brands with a reasonable ROI.
There are many different types of content you can use for SEO. You can write articles and share thoughts on your blog. Video and images can subtly communicate the finer aspects of your brand and products. The best practice for search engine optimization is to have a mix of different types of media.
The ubiquity of the Smartphone and the popularity of eCommerce technologies such as Venmo have made it critical for businesses to optimize their website for mobile. In America, 96% of adults of different ages and demographics own a cell phone.
Even if you have a brick and mortar business, you may be losing some prospects. According to statistics, 50% of internet users search for products first before walking into the shop. When seeking web design services, you need to consider mobile optimization.
Social Media Management
Today, every brand wants to connect to their audience through popular digital channels such as Facebook and Twitter. But social media management is more than having a presence on these channels. You need to understand your audience and have a strategy around it.
Social media management is how you leverage and optimize the benefits of digital marketing platforms. You can use social media for customer support, branding, or to disseminate content about your products and services.
Most users find things online through the search engine. So it is important to ensure that you optimize the website for the results page. Your web design should be conversion-centric. That will ensure you convert a sizable proportion of prospects coming into your site to customers.
Email marketing is another time-tested strategy that can boost the ROI for small businesses. It is ideal for both B2B and B2C businesses. Only about 3% of customers make a buying decision the first time they come to your website.
Email marketing ensures that you do not lose potential customers in the remaining 97%. Recently, there have been automation tools that have simplified the process and made it more cost-effective. It is easier for SMEs today to deploy these tools and compete with bigger businesses.
Automation and Artificial Intelligence
It is only recently that automation and Artificial Intelligence have escaped the realm of science fiction into our day-to-day reality. It comes at a time when more customers are seeking a more personalized experience. And according to Forbes, personalization increases revenues and boosts customer experiences.
How can AI help with personalization? Artificial Intelligence can help sort through large amounts of data. It can radically enhance the recommendations according to your customer’s preferences. You can share highly targeted information in real-time, helping you to boost conversion rates. It can also be useful in reducing repetitive work related to marketing or social media management.
There are many strategies you can use to promote your business online. One of the most critical things you can do to leverage the power of digital marketing is to have a clear understanding of your audience. That way, you’ll have a clear direction of where to find your customers, and what tactics will work best for them.