Google SEO
Traditional search engine optimization, technical, on-page, and off-page, to maximize your visibility in Google search results.
Turn search visibility into revenue by combining traditional SEO with user experience design.
of Gen Z Uses TikTok and Instagram as Their Primary Search Engine
of Google Searches Now Include an AI Overview
Monthly Active Users on AI Search Platforms
Search Platforms Your Customers Use to Find Businesses Like Yours
A decade ago, SEO meant optimizing for Google. Today, your customers search on TikTok for restaurant recommendations, on YouTube for how-to content, on Instagram for local businesses, on Amazon for products, and on ChatGPT for advice. If you're only optimizing for Google, you're invisible on every other platform where your customers are searching.
Search Everywhere Optimization (SXO) is the practice of optimizing your brand's presence across every platform where your audience searches, not just Google. South Made builds integrated search strategies that ensure you're visible wherever your customers are looking. While traditional SEO gets visitors to your site, SXO ensures they have a fast, frictionless experience that converts them into customers.
Traditional search engine optimization, technical, on-page, and off-page, to maximize your visibility in Google search results.
Optimizing your content for TikTok, Instagram, and YouTube search, using platform-specific keywords, hashtags, and content formats that rank on each platform.
Optimizing your content to be cited by AI models, ChatGPT, Perplexity, Google AI Overviews, through E-E-A-T signals, structured data, and AI-optimized content.
Optimizing your YouTube channel and videos for search, titles, descriptions, tags, and transcripts, to capture the 3 billion searches that happen on YouTube every month.
For product-based businesses, optimizing your Amazon listings and marketplace presence for the searches that happen where people buy.
We audit your current visibility across every relevant search platform, identifying where you're showing up and where you're missing.
We build a Search Everywhere Optimization strategy that prioritizes the platforms with the highest opportunity for your specific business.
We optimize your presence on each platform, from Google technical SEO to TikTok keyword strategy to AI content optimization.
We create platform-specific content that's optimized for each search environment, not just repurposed from one platform to another.
We track your visibility across all platforms and report monthly on your Search Everywhere performance.
Combined technical optimization with user experience improvements to help more visitors find the brand and convert when they arrive.
Search Everywhere Optimization (SXO) is the practice of optimizing your brand’s presence across every platform where your audience searches: Google, TikTok, Instagram, YouTube, AI platforms, and more. It recognizes that search behavior has fragmented across multiple platforms.
40% of Gen Z uses TikTok and Instagram as their primary search engine for certain types of queries, especially restaurant recommendations, product reviews, and how-to content. If your business isn’t optimized for these platforms, you’re invisible to a significant portion of your target audience.
Traditional SEO focuses on Google. SXO expands that focus to every platform where your audience searches, applying platform-specific optimization strategies to each one.
No. We identify the platforms where your specific audience searches and focus optimization efforts there. A restaurant brand should prioritize TikTok and Instagram search. A B2B service should prioritize LinkedIn and Google.
Social search optimization typically shows meaningful results within 60-90 days of consistent, platform-optimized content. TikTok and Instagram search are keyword-driven, so the more consistently you publish content targeting the right terms, the faster your visibility builds. Unlike Google SEO, social search rewards recency and engagement as much as authority, so results can come faster for active accounts.
Your customers search on more platforms than ever. Let's make sure you show up on all of them.
OUR 2026 RECRUITMENT VIDEO IS HERE!!! ⚡️🌊🌺
Rush Week may be over, but recruitment is just getting started. This video can only capture a glimpse of what it’s like to be part of South Made, and we’re so excited to find the next creative people who will join us this fall for internships.
Intern applications are open on our website through August 20. Skip the traditional resume and show us what you can do. We can’t wait to see what you come up with!
⚡️Rush ΣM 2026
ΣM BID DAY 2026 🥥🌴🌺🏄🏼♀️🐬
Our team had way too much fun reliving college for the day and wrapping up Rush Week together. This recruitment campaign has been such a fun way to share more of our team and start looking for who might join us next.
And because this whole campaign is really about finding great people, we made one of the bids official...💌 Chloe is joining South Made full time, and getting to surprise her during Bid Day made the celebration even sweeter!
Fall internship applications are open through August 20, so head to our website and send us something creative. Maybe your bid is next. ⚡️
Knoxville is home base, but our team comes from all over📍
Swipe through to see where everyone calls home.
Fall internship applications are open. Learn more and apply through the link in our bio.
⚡Rush ΣM, day four
Day 3 called for a change of scenery 🌺
We took a little inspiration from our Marco Island office, put on our best tropical fits, and traded the office for an afternoon on the boat with our friends at @nauticalboatclubknoxville
Ready to rush ΣM? Fall internship applications are OPEN. Learn more and apply at the link in our bio.
*Internship applications are open now — August 20th.
Rush ΣM 2026, day three ⚡️
We want YOU as a new recruit 💗
Fall internship applications are officially open, and this is not your average recruitment process…
Skip submitting just the standard resume. We’d much rather see your creativity in action. Submit something that shows who you are, what you can do and why you would fit right in at South Made. Full details on our internship page.
Rush is open through August 20th. Apply at the link in our bio.
⚡️Rush ΣM 2026, day two
Rush is officially in session, and we’re dreaming of the next class of interns to find their spot at South Made! 💭
Our dream intern:
☁️ natural creative
☁️ speaks fluent social
☁️ notices the details
☁️ stays organized
Sound like you? Stay tuned. More fall internship details are coming soon.
Sweet dreams from ΣM.
⚡️Rush ΣM 2026, day one
We figured our next class of creatives deserve a proper recruitment season.
Fall 2026 internship info coming soon. ⚡️
Ready to create cool sh⚡️t?
We are hiring! We’re looking for two creatives to join our social media team in our Knoxville office. Although Knoxville is our headquarters we work everywhere.
Ideal candidates:
Love to be social, travel, read, research, create content. It’s even better if you’re a foodie, enjoy cocktail culture, real estate, photography and events.
Learn more and apply on our website. No remote positions available. This is an in-person opportunity.
South Made Marketing | Knoxville Social Media and Marketing Agency ⚡️
⚡️Now Hiring: Social Media Assistant + Social Media Coordinator
South Made Marketing is hiring a Social Media Assistant and a Social Media Coordinator to join our Knoxville based team. Both roles will support the planning, creation, coordination, and management of social media content for clients across a variety of industries. Both positions are in-person. We do not offer remote opportunities.
The appropriate position will be determined based on each candidate’s experience, skill level, and ability to independently manage responsibilities.
Learn more and apply at SouthMade.com
Social Media Marketing | Knoxville Tennessee
Besides the obvious. Obviously.
South Made Marketing | Knoxville based | social media | content creation| marketing agency.
We’ve been doing all the marketing things for over 22 years.
Introducing SOUTH MADE COLLABS ⚡️ KNOXVILLE’S INFLUENCER & CONTENT CREATOR NETWORK
South Made believes that real, organic, genuine engagement is more influential than just “Influencer Marketing”, or a pay to play (or post) approach.
Whether you’re the friend who always knows the newest restaurant before anyone else, the person documenting every cocktail, or someone who simply loves being part of exciting experiences, South Made Collabs was built for you.
South Made Collabs is an exclusive network of content creators, influencers, models, photographers, food lovers, and socially connected locals who get invited to collaborate with some of the region’s most exciting brands.
Joining is simple and free.
Complete your Collabs profile and tell us what you’re passionate about.
You don’t have to have 100,000 followers.
We’re looking for people who genuinely enjoy creating content, love discovering new places, and know how to tell a story online.
Learn more & sign up (link also in bio and stories)
New Branding + Web Design ⚡️
Introducing @levelswealth > We had the opportunity to bring bold vision to life through a brand identity that feels as elevated and intentional as the clients they serve.
Built for the people who play at the highest level. Levels Wealth isn’t your typical wealth management firm, they help founders, executives, and professional athletes make smarter money moves through strategic financial planning, cash flow management, and investing.
Let’s create cool sh⚡️t
SouthMade.com
In the wise words of @toddrichesin “more is always more”… especially when it comes to engagement on social media.
Just a little viral content from your Social Media team at South Made.
Based in Knoxville, TN and Marco Island, FL but proudly working everywhere.
SouthMade.com let’s CREATE COOL SH⚡️T
Lunch the South Made way.
Wait, is this what marketers really eat?!
SouthMade.com Let’s create cool sh⚡️t
Trigger Warning: A screenshot is stealing.
It might seem harmless to screenshot a photo you found online, but photography is protected by copyright, and the images belong to the photographer who created them.
Using a photo without permission, even if you tag or credit the account that posted it, doesn’t automatically give you the right to use it. In some cases, copyright infringement can result in significant legal penalties.
The good news? It’s easy to do it the right way. License the image, ask for permission, or better yet, hire a photographer to create original content for your brand.
Great photography is an investment in your business, and the people behind the camera deserve to be compensated for their creativity and hard work.
Support creators. Respect copyright. Create original content.
A little bit of what the South Made crew was up to this week.
Content creation | Marketing | Social Media in Knoxville and everywhere. SouthMade.com Let’s create cool sh⚡️t.
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