Online Reputation & Review Management

Protect and grow your brand's trust with proactive online reputation management and review generation strategies.

93%

of Consumers Read Online Reviews Before Making a Purchase Decision

+50%

Increase in Local Search Clicks for Businesses with 4.5+ Star Ratings

89%

of Consumers Read Business Responses to Reviews

50+

Five-Star Reviews Across Our Client Portfolio

The Problem & The Fix

One Bad Review Can Undo Years of Good Work

93% of consumers read reviews before making a purchase decision. A 4.0-star rating gets significantly less business than a 4.5-star rating. And a business that doesn't respond to reviews, positive or negative, signals that they don't care about their customers. Your online reputation is either working for you or against you. There's no neutral.

South Made's reputation management service builds a proactive review strategy, generating positive reviews from happy customers, monitoring your reputation across all major platforms, and responding to every review in a way that reinforces your brand values and builds trust. We actively manage your online reviews, mitigating negative feedback and building systems to consistently generate 5-star ratings.

What's included in our Online Reputation & Review Management Services

Review Monitoring

We monitor your reviews across all major platforms, Google, Yelp, TripAdvisor, Facebook, and industry-specific sites, so you never miss a piece of feedback.

Review Response Management

We respond to every review, positive and negative, within 24 hours, in your brand voice, in a way that builds trust and demonstrates that you care.

Review Generation

We implement proactive strategies to generate more positive reviews from your happy customers, through follow-up emails, SMS, and in-person requests.

Negative Review Mitigation

When negative reviews appear, we respond strategically, acknowledging the feedback, offering resolution, and demonstrating your commitment to customer satisfaction.

Reputation Reporting

Monthly reports on your review volume, average rating, response rate, and reputation trends, so you always know where you stand.

Let's break it down.

Our Proven Online Reputation & Review Management Process

01

Reputation Audit

We audit your current online reputation, review volume, average rating, response rate, and any outstanding issues that need to be addressed.

02

Strategy Development

We build a reputation management strategy tailored to your business, defining your review generation approach, response guidelines, and escalation process.

03

Monitoring Setup

We set up monitoring across all relevant platforms, so every review is captured and responded to promptly.

04

Review Generation

We implement your review generation strategy, making it easy for happy customers to leave reviews and building a consistent flow of positive feedback.

05

Ongoing Management

We manage your reputation on an ongoing basis, responding to reviews, monitoring trends, and reporting monthly on your progress.

The Receipts

Real Results from Our Online Reputation & Review Management Services

Protecting Brand Trust

Hotel Indigo Knoxville

Managed online reputation across major review platforms to strengthen guest confidence and protect the brand from unaddressed feedback.

Need more answers?

Online Reputation & Review Management Frequently Asked Questions

In most cases, no. Google and Yelp do not remove reviews simply because a business dislikes them. However, reviews that violate platform policies, spam, fake reviews, or reviews from people who were never customers, can be flagged and removed. More importantly, our strategy focuses on building such a strong volume of positive reviews that negative ones become statistically insignificant. A business with 4.8 stars and 200 reviews is far more resilient to a single negative review than one with 4.2 stars and 20 reviews.

We implement a multi-channel review generation strategy, including automated email follow-ups, SMS requests, in-person prompts, and custom QR codes. We make it as easy as possible for your happy customers to share their positive experiences on Google, Yelp, and other platforms.

We respond to all reviews within 24 hours, and typically much faster. Every response is written in your specific brand voice and reviewed before posting, ensuring positive feedback is celebrated and negative feedback is addressed professionally.

We monitor Google, Yelp, TripAdvisor, Facebook, and industry-specific platforms relevant to your business.

With a consistent review generation strategy, most businesses see meaningful improvements in their rating within 60-90 days.

See it in action

Our Online Reputation & Review Management Portfolio

Recent Insights

Timely Updates and Expert Perspectives on Online Reputation & Review Management

Your Move

Let's Protect and Grow Your Online Reputation

Your reputation is your most visible business asset. Let's make sure it's working for you.

OUR 2026 RECRUITMENT VIDEO IS HERE!!! ⚡️🌊🌺

Rush Week may be over, but recruitment is just getting started. This video can only capture a glimpse of what it’s like to be part of South Made, and we’re so excited to find the next creative people who will join us this fall for internships.

Intern applications are open on our website through August 20. Skip the traditional resume and show us what you can do. We can’t wait to see what you come up with!

⚡️Rush ΣM 2026
ΣM BID DAY 2026 🥥🌴🌺🏄🏼‍♀️🐬

Our team had way too much fun reliving college for the day and wrapping up Rush Week together. This recruitment campaign has been such a fun way to share more of our team and start looking for who might join us next.

And because this whole campaign is really about finding great people, we made one of the bids official...💌 Chloe is joining South Made full time, and getting to surprise her during Bid Day made the celebration even sweeter!

Fall internship applications are open through August 20, so head to our website and send us something creative. Maybe your bid is next. ⚡️
We want YOU as a new recruit 💗

Fall internship applications are officially open, and this is not your average recruitment process…

Skip submitting just the standard resume. We’d much rather see your creativity in action. Submit something that shows who you are, what you can do and why you would fit right in at South Made. Full details on our internship page. 

Rush is open through August 20th. Apply at the link in our bio. 

⚡️Rush ΣM 2026, day two
We figured our next class of creatives deserve a proper recruitment season. 

Fall 2026 internship info coming soon. ⚡️
Ready to create cool sh⚡️t? 

We are hiring! We’re looking for two creatives to join our social media team in our Knoxville office. Although Knoxville is our headquarters we work everywhere. 

Ideal candidates: 
Love to be social, travel, read, research, create content. It’s even better if you’re a foodie, enjoy cocktail culture, real estate, photography and events. 

Learn more and apply on our website. No remote positions available. This is an in-person opportunity. 

South Made Marketing | Knoxville Social Media and Marketing Agency ⚡️
⚡️Now Hiring: Social Media Assistant + Social Media Coordinator

South Made Marketing is hiring a Social Media Assistant and a Social Media Coordinator to join our Knoxville based team. Both roles will support the planning, creation, coordination, and management of social media content for clients across a variety of industries. Both positions are in-person. We do not offer remote opportunities. 

The appropriate position will be determined based on each candidate’s experience, skill level, and ability to independently manage responsibilities. 

Learn more and apply at SouthMade.com 

Social Media Marketing | Knoxville Tennessee
Besides the obvious. Obviously. 

South Made Marketing | Knoxville based | social media | content creation| marketing agency. 

We’ve been doing all the marketing things for over 22 years.
Introducing SOUTH MADE COLLABS ⚡️ KNOXVILLE’S INFLUENCER & CONTENT CREATOR NETWORK

South Made believes that real, organic, genuine engagement is more influential than just “Influencer Marketing”, or a pay to play (or post) approach.

Whether you’re the friend who always knows the newest restaurant before anyone else, the person documenting every cocktail, or someone who simply loves being part of exciting experiences, South Made Collabs was built for you.

South Made Collabs is an exclusive network of content creators, influencers, models, photographers, food lovers, and socially connected locals who get invited to collaborate with some of the region’s most exciting brands. 

Joining is simple and free. 

Complete your Collabs profile and tell us what you’re passionate about. 

You don’t have to have 100,000 followers.

We’re looking for people who genuinely enjoy creating content, love discovering new places, and know how to tell a story online. 

Learn more & sign up (link also in bio and stories)
New Branding + Web Design ⚡️ 

Introducing @levelswealth > We had the opportunity to bring bold vision to life through a brand identity that feels as elevated and intentional as the clients they serve.

Built for the people who play at the highest level. Levels Wealth isn’t your typical wealth management firm, they help founders, executives, and professional athletes make smarter money moves through strategic financial planning, cash flow management, and investing. 

Let’s create cool sh⚡️t
SouthMade.com
Lunch the South Made way. 

Wait, is this what marketers really eat?! 
SouthMade.com Let’s create cool sh⚡️t
A little bit of what the South Made crew was up to this week.

Content creation | Marketing | Social Media in Knoxville and everywhere.  SouthMade.com Let’s create cool sh⚡️t.
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