Google Search Ads
Text ads that appear at the top of Google search results for your target keywords, reaching customers at the exact moment they’re searching for what you offer.
Paid search is the fastest way to get in front of customers who are actively looking for what you offer. South Made manages Google Ads and paid search campaigns that drive qualified leads, measurable ROI, and real business growth
Average Return on Ad Spend (ROAS) for South Made PPC Clients
of High-Intent Searches Click on Paid Ads
Data-Driven Campaign Management with Full Lead Attribution
Average Reduction in Cost Per Lead After Campaign Optimization
Most businesses that run Google Ads on their own waste 40-60% of their budget on irrelevant clicks, poorly structured campaigns, and keywords that don't convert. Without proper tracking, you don't even know which ads are working. And without ongoing optimization, performance degrades over time.
South Made's PPC management service takes the guesswork out of paid search. We build campaigns that target the right keywords, reach the right audience, and convert at the highest possible rate, with full attribution tracking so you know exactly what your ad spend is generating.
Text ads that appear at the top of Google search results for your target keywords, reaching customers at the exact moment they’re searching for what you offer.
Visual banner ads that appear across Google’s display network, building brand awareness and retargeting website visitors who haven’t converted yet.
Targeted ads that reach people who have already visited your website, keeping your brand top-of-mind and bringing warm prospects back to convert.
Google’s Local Services Ads (LSAs) for service businesses, appearing at the very top of local search results with a Google Guaranteed badge.
Ongoing bid management, keyword refinement, ad copy testing, and budget optimization to continuously improve campaign performance.
We audit your existing campaigns (if any) and build a PPC strategy based on your goals, budget, and competitive landscape.
We identify the highest-value, most cost-effective keywords for your campaigns, balancing search volume, competition, and commercial intent.
We build your campaigns with proper structure, ad groups, and targeting, setting up conversion tracking before a single dollar is spent.
We launch your campaigns and monitor performance daily, making adjustments to bids, budgets, and targeting as needed.
Monthly reporting on ROAS, CPL, and conversions, with ongoing optimization to continuously improve performance.
Managed paid advertising campaigns focused on maximizing qualified traffic, leads and return on every dollar spent.
We recommend a minimum ad spend of $1,000/mo to generate meaningful data and results. Most businesses see the best results with $2,000-$5,000/mo in ad spend, depending on their industry and goals.
Unlike SEO, PPC can drive results immediately, you can start getting clicks and leads on day one. However, optimizing campaigns for maximum ROI typically takes 60-90 days of data collection and testing.
Yes. Paid social advertising (Facebook, Instagram, LinkedIn, TikTok) is available as an add-on to our social media management packages.
We set up conversion tracking in Google Ads and Google Analytics before launching any campaign, ensuring every lead, form submission, and phone call is attributed to the correct campaign.
A healthy ROAS varies by industry. For most service businesses, a 3x ROAS (earning $3 for every $1 spent) is a strong benchmark. E-commerce businesses typically target 4-8x ROAS.
Stop guessing which ads are working. Let's build a PPC program with full attribution and measurable ROI.
OUR 2026 RECRUITMENT VIDEO IS HERE!!! ⚡️🌊🌺
Rush Week may be over, but recruitment is just getting started. This video can only capture a glimpse of what it’s like to be part of South Made, and we’re so excited to find the next creative people who will join us this fall for internships.
Intern applications are open on our website through August 20. Skip the traditional resume and show us what you can do. We can’t wait to see what you come up with!
⚡️Rush ΣM 2026
ΣM BID DAY 2026 🥥🌴🌺🏄🏼♀️🐬
Our team had way too much fun reliving college for the day and wrapping up Rush Week together. This recruitment campaign has been such a fun way to share more of our team and start looking for who might join us next.
And because this whole campaign is really about finding great people, we made one of the bids official...💌 Chloe is joining South Made full time, and getting to surprise her during Bid Day made the celebration even sweeter!
Fall internship applications are open through August 20, so head to our website and send us something creative. Maybe your bid is next. ⚡️
Knoxville is home base, but our team comes from all over📍
Swipe through to see where everyone calls home.
Fall internship applications are open. Learn more and apply through the link in our bio.
⚡Rush ΣM, day four
Day 3 called for a change of scenery 🌺
We took a little inspiration from our Marco Island office, put on our best tropical fits, and traded the office for an afternoon on the boat with our friends at @nauticalboatclubknoxville
Ready to rush ΣM? Fall internship applications are OPEN. Learn more and apply at the link in our bio.
*Internship applications are open now — August 20th.
Rush ΣM 2026, day three ⚡️
We want YOU as a new recruit 💗
Fall internship applications are officially open, and this is not your average recruitment process…
Skip submitting just the standard resume. We’d much rather see your creativity in action. Submit something that shows who you are, what you can do and why you would fit right in at South Made. Full details on our internship page.
Rush is open through August 20th. Apply at the link in our bio.
⚡️Rush ΣM 2026, day two
Rush is officially in session, and we’re dreaming of the next class of interns to find their spot at South Made! 💭
Our dream intern:
☁️ natural creative
☁️ speaks fluent social
☁️ notices the details
☁️ stays organized
Sound like you? Stay tuned. More fall internship details are coming soon.
Sweet dreams from ΣM.
⚡️Rush ΣM 2026, day one
We figured our next class of creatives deserve a proper recruitment season.
Fall 2026 internship info coming soon. ⚡️
Ready to create cool sh⚡️t?
We are hiring! We’re looking for two creatives to join our social media team in our Knoxville office. Although Knoxville is our headquarters we work everywhere.
Ideal candidates:
Love to be social, travel, read, research, create content. It’s even better if you’re a foodie, enjoy cocktail culture, real estate, photography and events.
Learn more and apply on our website. No remote positions available. This is an in-person opportunity.
South Made Marketing | Knoxville Social Media and Marketing Agency ⚡️
⚡️Now Hiring: Social Media Assistant + Social Media Coordinator
South Made Marketing is hiring a Social Media Assistant and a Social Media Coordinator to join our Knoxville based team. Both roles will support the planning, creation, coordination, and management of social media content for clients across a variety of industries. Both positions are in-person. We do not offer remote opportunities.
The appropriate position will be determined based on each candidate’s experience, skill level, and ability to independently manage responsibilities.
Learn more and apply at SouthMade.com
Social Media Marketing | Knoxville Tennessee
Besides the obvious. Obviously.
South Made Marketing | Knoxville based | social media | content creation| marketing agency.
We’ve been doing all the marketing things for over 22 years.
Introducing SOUTH MADE COLLABS ⚡️ KNOXVILLE’S INFLUENCER & CONTENT CREATOR NETWORK
South Made believes that real, organic, genuine engagement is more influential than just “Influencer Marketing”, or a pay to play (or post) approach.
Whether you’re the friend who always knows the newest restaurant before anyone else, the person documenting every cocktail, or someone who simply loves being part of exciting experiences, South Made Collabs was built for you.
South Made Collabs is an exclusive network of content creators, influencers, models, photographers, food lovers, and socially connected locals who get invited to collaborate with some of the region’s most exciting brands.
Joining is simple and free.
Complete your Collabs profile and tell us what you’re passionate about.
You don’t have to have 100,000 followers.
We’re looking for people who genuinely enjoy creating content, love discovering new places, and know how to tell a story online.
Learn more & sign up (link also in bio and stories)
New Branding + Web Design ⚡️
Introducing @levelswealth > We had the opportunity to bring bold vision to life through a brand identity that feels as elevated and intentional as the clients they serve.
Built for the people who play at the highest level. Levels Wealth isn’t your typical wealth management firm, they help founders, executives, and professional athletes make smarter money moves through strategic financial planning, cash flow management, and investing.
Let’s create cool sh⚡️t
SouthMade.com
In the wise words of @toddrichesin “more is always more”… especially when it comes to engagement on social media.
Just a little viral content from your Social Media team at South Made.
Based in Knoxville, TN and Marco Island, FL but proudly working everywhere.
SouthMade.com let’s CREATE COOL SH⚡️T
Lunch the South Made way.
Wait, is this what marketers really eat?!
SouthMade.com Let’s create cool sh⚡️t
Trigger Warning: A screenshot is stealing.
It might seem harmless to screenshot a photo you found online, but photography is protected by copyright, and the images belong to the photographer who created them.
Using a photo without permission, even if you tag or credit the account that posted it, doesn’t automatically give you the right to use it. In some cases, copyright infringement can result in significant legal penalties.
The good news? It’s easy to do it the right way. License the image, ask for permission, or better yet, hire a photographer to create original content for your brand.
Great photography is an investment in your business, and the people behind the camera deserve to be compensated for their creativity and hard work.
Support creators. Respect copyright. Create original content.
A little bit of what the South Made crew was up to this week.
Content creation | Marketing | Social Media in Knoxville and everywhere. SouthMade.com Let’s create cool sh⚡️t.
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