Photography & Videography

Visual storytelling is one of the most impactful marketing methods. An image isn't just seen; it's felt and remembered, making it a powerful way to communicate and convert.
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THE BASICS

Custom content that will share your story

In a world inundated with content, standing out requires more than just generic visuals. Our marketing team brings years of photography and videography experience to create custom content that captivates and converts. From ideation to execution, we ensure each image and video drives traffic and engagement, steering clear of ineffective stock imagery.

WHAT MAKES IT SOUTH MADE

ideation, creation, and collaboration

Tailored Ideation

Strategic Content Creation

It's not just about capturing the perfect photo; it's about understanding what visuals trigger action. Whether it’s setting up the right shot for Instagram, website content, or print ads, our approach considers all aspects like angles, props, and lighting to create content that resonates and is optimized for its intended platform.

Custom Content

Beyond Stock Images

Your imagery does heavy lifting. It tells your brand’s story, sets expectations for your customers, triggers emotions, and aligns with your branding. We create impactful, bespoke imagery that reflects the uniqueness of your brand, avoiding ineffective and uninspiring stock images.

Featured Across Prestigious Platforms

Nationally Recognized

Our images have not only captured the attention of audiences but have also been featured in prominent national and local publications, including Whiskey Advocate, Food and Wine, and Maximum Magazine, as well as beloved local outlets like Downtown Knoxville and Visit Knoxville.
Innovative Ideas
Inject freshness and excitement and captivate the audience's attention to inspire engagement. In a landscape where trends evolve rapidly, embracing innovation becomes the cornerstone of a successful social media campaign, ensuring relevance and a distinctive edge that resonates.
CUSTOM CONTENT
Original content provides authenticity, resonating more deeply with the target audience, creating a distinctive voice that captures attention and fosters a genuine connection, especially in a crowded digital landscape, where attention spans are fleeting. Original content is crucial for a successful social media campaign, offering a meaningful and memorable experience.
INDUSTRY LEADER
20+ years of social media success, managing hundreds of social media profiles, 
we have a deep understanding of social media platforms, trends and audience preferences. This allows us to curate content that strikes a chord. Our level of insight isn't just about proficiency; it's a strategic advantage that positions a brand at the forefront of conversations, leveraging the power of timely and resonant messaging.

Want to see a sample?

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tactics & trends

Timely Updates and Expert Perspectives on Photography & Videography

Instagram Update: Testing 5 New Creator Monetization Features

  • Updated: Jun 8 2024
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If You have $250/month to Spend on Marketing, this is where

  • Updated: Jun 6 2024
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Melissa and Derek from South Made Marketing discussing Google Maps advertising

3 Local SEO Services You Need

  • Updated: Jun 5 2024
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Our Mission is to make an impact

The South Made Team

When you work with South Made, we immerse ourselves into your brand so we can tell your story through online experiences. Your team just got bigger!

Melissa Lushbaugh

Founder

Derek Lushbaugh

Founder

Jenn Adams

Senior Digital Designer

Hallie Marsh

Marketing Manager

TJ Love

Social Media Specialist

Whitney Flowers

Social Media Specialist
Full team

That's what they said

When you work with South Made, we immerse ourselves into your brand so we can tell your story through online experiences. Your team just got bigger!

5 Over 305 Reviews
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Cindy Lytle 12 months ago
Always a pleasure dealing with them! It is a very convenient service and they are always professional!
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Caroline Rowcliffe 12 months ago
South Made gets the gold every single time. No matter who you’re working with, everyone is a joy to be around, everyone gets the job done, and everyone creates stellar content. Thank you, South Made!
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Valerie Corbin 12 months ago
I am so very thankful for everything Southmade has done for our business. They truly care about their clients’ success and we have had a wonderful experience with them for several years now. They are amazing!
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James Rainone 11 months ago
South Made has been fantastic to work with, always there for us, at The Crazy Flamingo, would highly recommend. keep up the great job
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Christian Bailey 8 months ago
South Made Marketing is one of the best marketing agencies in the country! They have done such an amazing job working with us to improve our website, social media, and much more! They are also such amazing people and are willing to do anything to help!
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Redbud Deli 11 months ago
This team is AMAZING!! We've worked with them for about a year now, and they deliver nothing short of friendly and knowledgeable service, beautiful content for our SM pages, flexible timing for shoots and meetings, plus advice on other marketing and website questions when we need it. They really are an asset to our businesses.
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Chris DeGenova 11 months ago
Melissa and Derick are such an amazing team with their staff members they truly operate a very talented marketing company. From websites, social media marketing to full menu design, South Made Marketing has really allowed us as a company to concentrate on our craft. Hopefully we have several more years to grow and build with them as they help us expand and grow our brand..

Thank you 🙏
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Mike Ayres 12 months ago
I am a currently client of SouthMade and have been with them for about 6 months. As a busy business owner it’s nice knowing you have an AMAZING marketing team working hard for you everyday. Looking forward to a lasting, growing relationship!
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Matt Ooten 12 months ago
I can't say enough good things about South Made! They are professional, timely, responsive, and best of all, a blast to work with! If you're looking for someone to help build your brand, increase social media engagement, or build a new website, this is the group. Thanks for everything Taylor, Melissa, Derek, and the rest of the South Made crew!
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Jacob Giganti 11 months ago
Where to begin... South Made is as good as they come. Not only are they extremely professional, they're also easy and fun to work with. You can tell they genuinely enjoy what they do. If you're looking to get your business out there, they certainly have their finger on the pulse in Knoxville!
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Supreme Stone Inc 11 months ago
Derek and his group have been nothing short of spectacular and the professionalism of the company is unmatched. Since working with South Made Marketing our expectations have been met above and beyond. Highly recommend🙏🏼
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Michelle Ellison 12 months ago
Excellent Group of People! Thank you for capturing great memories at the firm. We look forward to continuously working with you.
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