Brand & Audience Strategy
We define who you are, who you’re talking to, and what makes you the right choice. Every strategy starts here, because without clarity on your brand and audience, every marketing dollar is a guess.
A strategy without execution is just a document. South Made builds marketing plans rooted in your business goals, and stays in the room to make them happen
Average Revenue Growth for Clients in Year One
Client Retention Rate Year Over Year
Years of Combined Marketing Strategy Experience
Brands Served Across Hospitality, Medical, and Lifestyle
You've probably paid for a strategy before. Maybe it was a deck full of frameworks and competitor analysis that looked impressive but didn't tell you what to do on Monday morning. Generic strategy doesn't move businesses forward. Specific, executable strategy does.
South Made builds marketing strategies that are built to be used, not filed away. We start with your business goals, your audience, and your competitive landscape, then build a roadmap that your team can actually execute. And if you need us to execute it with you, we do that too.
We define who you are, who you’re talking to, and what makes you the right choice. Every strategy starts here, because without clarity on your brand and audience, every marketing dollar is a guess.
We map your competitive landscape in detail, what your competitors are doing, where they’re winning, and where the gaps are. Then we build a strategy that positions you to win in those gaps.
Not every brand needs to be on every platform. We identify the channels where your audience actually lives and build a focused, efficient media plan that maximizes your budget.
We map out the content, campaigns, and messaging that will move your audience from awareness to action, with a clear editorial calendar and campaign briefs your team can execute.
Markets change. Strategies need to adapt. We offer ongoing strategy advisory to keep your plan current, your team aligned, and your results improving every quarter.
We start by understanding your business, your goals, your current marketing performance, your team's capacity, and your competitive position. No assumptions.
We research your target audience, map the competitive landscape, and identify the opportunities your current strategy is missing.
We build your marketing roadmap, channel strategy, content strategy, campaign calendar, and KPI framework. You review and approve before anything moves forward.
We present the strategy to your team, walk through the rationale, and make sure everyone is aligned before execution begins.
We stay in the room. Monthly strategy reviews, performance check-ins, and real-time adjustments keep your strategy working as the market evolves.
Built strategic marketing roadmaps that aligned business goals with measurable marketing activity and a clear path to growth.
A South Made strategy engagement includes a brand and audience audit, competitive analysis, 90-day marketing roadmap, channel strategy, content strategy, KPI framework, and a presentation to your team. For ongoing clients, it also includes monthly strategy reviews and real-time adjustments.
A full strategy engagement typically takes 3-4 weeks from kickoff to final delivery. This includes the discovery phase, research, strategy development, and presentation. Ongoing advisory begins in month two.
Both. South Made is a full-service agency, we can build the strategy and execute it across every channel, or we can build the strategy and support your internal team in executing it. We work the way that makes the most sense for your business.
Most consultants hand you a document and leave. We stay in the room. Our strategy work is designed to be executed, not filed away. We build plans that are specific, actionable, and built around your team’s capacity and your business’s real goals.
Yes. South Made works with clients across the US. While we’re headquartered in Knoxville, TN and Marco Island, FL, our strategy and consulting work is done remotely for clients nationwide.
Stop guessing. Start growing. Let's map out exactly where your marketing should go, and how to get there.
OUR 2026 RECRUITMENT VIDEO IS HERE!!! ⚡️🌊🌺
Rush Week may be over, but recruitment is just getting started. This video can only capture a glimpse of what it’s like to be part of South Made, and we’re so excited to find the next creative people who will join us this fall for internships.
Intern applications are open on our website through August 20. Skip the traditional resume and show us what you can do. We can’t wait to see what you come up with!
⚡️Rush ΣM 2026
ΣM BID DAY 2026 🥥🌴🌺🏄🏼♀️🐬
Our team had way too much fun reliving college for the day and wrapping up Rush Week together. This recruitment campaign has been such a fun way to share more of our team and start looking for who might join us next.
And because this whole campaign is really about finding great people, we made one of the bids official...💌 Chloe is joining South Made full time, and getting to surprise her during Bid Day made the celebration even sweeter!
Fall internship applications are open through August 20, so head to our website and send us something creative. Maybe your bid is next. ⚡️
Knoxville is home base, but our team comes from all over📍
Swipe through to see where everyone calls home.
Fall internship applications are open. Learn more and apply through the link in our bio.
⚡Rush ΣM, day four
Day 3 called for a change of scenery 🌺
We took a little inspiration from our Marco Island office, put on our best tropical fits, and traded the office for an afternoon on the boat with our friends at @nauticalboatclubknoxville
Ready to rush ΣM? Fall internship applications are OPEN. Learn more and apply at the link in our bio.
*Internship applications are open now — August 20th.
Rush ΣM 2026, day three ⚡️
We want YOU as a new recruit 💗
Fall internship applications are officially open, and this is not your average recruitment process…
Skip submitting just the standard resume. We’d much rather see your creativity in action. Submit something that shows who you are, what you can do and why you would fit right in at South Made. Full details on our internship page.
Rush is open through August 20th. Apply at the link in our bio.
⚡️Rush ΣM 2026, day two
Rush is officially in session, and we’re dreaming of the next class of interns to find their spot at South Made! 💭
Our dream intern:
☁️ natural creative
☁️ speaks fluent social
☁️ notices the details
☁️ stays organized
Sound like you? Stay tuned. More fall internship details are coming soon.
Sweet dreams from ΣM.
⚡️Rush ΣM 2026, day one
We figured our next class of creatives deserve a proper recruitment season.
Fall 2026 internship info coming soon. ⚡️
Ready to create cool sh⚡️t?
We are hiring! We’re looking for two creatives to join our social media team in our Knoxville office. Although Knoxville is our headquarters we work everywhere.
Ideal candidates:
Love to be social, travel, read, research, create content. It’s even better if you’re a foodie, enjoy cocktail culture, real estate, photography and events.
Learn more and apply on our website. No remote positions available. This is an in-person opportunity.
South Made Marketing | Knoxville Social Media and Marketing Agency ⚡️
⚡️Now Hiring: Social Media Assistant + Social Media Coordinator
South Made Marketing is hiring a Social Media Assistant and a Social Media Coordinator to join our Knoxville based team. Both roles will support the planning, creation, coordination, and management of social media content for clients across a variety of industries. Both positions are in-person. We do not offer remote opportunities.
The appropriate position will be determined based on each candidate’s experience, skill level, and ability to independently manage responsibilities.
Learn more and apply at SouthMade.com
Social Media Marketing | Knoxville Tennessee
Besides the obvious. Obviously.
South Made Marketing | Knoxville based | social media | content creation| marketing agency.
We’ve been doing all the marketing things for over 22 years.
Introducing SOUTH MADE COLLABS ⚡️ KNOXVILLE’S INFLUENCER & CONTENT CREATOR NETWORK
South Made believes that real, organic, genuine engagement is more influential than just “Influencer Marketing”, or a pay to play (or post) approach.
Whether you’re the friend who always knows the newest restaurant before anyone else, the person documenting every cocktail, or someone who simply loves being part of exciting experiences, South Made Collabs was built for you.
South Made Collabs is an exclusive network of content creators, influencers, models, photographers, food lovers, and socially connected locals who get invited to collaborate with some of the region’s most exciting brands.
Joining is simple and free.
Complete your Collabs profile and tell us what you’re passionate about.
You don’t have to have 100,000 followers.
We’re looking for people who genuinely enjoy creating content, love discovering new places, and know how to tell a story online.
Learn more & sign up (link also in bio and stories)
New Branding + Web Design ⚡️
Introducing @levelswealth > We had the opportunity to bring bold vision to life through a brand identity that feels as elevated and intentional as the clients they serve.
Built for the people who play at the highest level. Levels Wealth isn’t your typical wealth management firm, they help founders, executives, and professional athletes make smarter money moves through strategic financial planning, cash flow management, and investing.
Let’s create cool sh⚡️t
SouthMade.com
In the wise words of @toddrichesin “more is always more”… especially when it comes to engagement on social media.
Just a little viral content from your Social Media team at South Made.
Based in Knoxville, TN and Marco Island, FL but proudly working everywhere.
SouthMade.com let’s CREATE COOL SH⚡️T
Lunch the South Made way.
Wait, is this what marketers really eat?!
SouthMade.com Let’s create cool sh⚡️t
Trigger Warning: A screenshot is stealing.
It might seem harmless to screenshot a photo you found online, but photography is protected by copyright, and the images belong to the photographer who created them.
Using a photo without permission, even if you tag or credit the account that posted it, doesn’t automatically give you the right to use it. In some cases, copyright infringement can result in significant legal penalties.
The good news? It’s easy to do it the right way. License the image, ask for permission, or better yet, hire a photographer to create original content for your brand.
Great photography is an investment in your business, and the people behind the camera deserve to be compensated for their creativity and hard work.
Support creators. Respect copyright. Create original content.
A little bit of what the South Made crew was up to this week.
Content creation | Marketing | Social Media in Knoxville and everywhere. SouthMade.com Let’s create cool sh⚡️t.
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