Google Local Service Ads put your business above the search results, with a Google Guaranteed badge that builds instant trust. South Made manages your LSA campaigns so you get more leads for less
Position in Google Search for LSA Clients
Model, You Only Pay for Real Leads
Guaranteed Badge on Every Ad
Higher Click-Through Rate vs. Standard Search Ads
Standard Google Ads are expensive and competitive. Organic SEO takes months. But Google Local Service Ads are a different game, they appear above everything else in local search, they carry a Google Guaranteed badge, and you only pay when someone actually contacts you. Most businesses aren't using them correctly, or at all.
South Made sets up, manages, and optimizes your Google Local Service Ads campaign from start to finish. We handle the Google verification process, manage your budget, optimize your lead categories, and dispute invalid leads so every dollar you spend goes toward real business.
Getting Google Guaranteed requires passing Google’s verification process, background checks, license verification, and insurance documentation. We manage the entire process so you get verified and live as fast as possible.
We configure your lead categories, service areas, business hours, and budget to make sure you’re showing up for the right searches in the right locations, and not wasting budget on leads outside your service area.
LSA budgets require active management. We monitor your spend, adjust bids based on lead volume and quality, and ensure your budget is working as efficiently as possible.
Not every lead is a valid one. We review your leads and dispute any that don’t meet Google’s criteria, wrong service area, wrong service type, spam calls, so you’re not paying for leads that don’t count.
Monthly reports show your lead volume, cost per lead, lead categories, and overall campaign performance. You always know exactly what your LSA spend is generating.
We confirm your business is eligible for LSAs, gather the required documentation, and begin the Google verification process.
We manage the Google Guaranteed verification process, background checks, license verification, and insurance documentation, to get your badge approved.
We configure your lead categories, service areas, budget, and business profile to maximize your visibility for the right searches.
Your ads go live. We monitor performance daily, manage your budget, and begin disputing any invalid leads.
Every month we review performance, adjust your configuration, and report on leads, cost per lead, and ROI.
Built and optimized Local Service Ads designed to generate qualified calls from nearby customers actively searching for the service.
Google Local Service Ads are a pay-per-lead advertising format that appears at the very top of Google search results, above standard ads and organic listings. They include a Google Guaranteed or Google Screened badge, which signals to users that your business has been verified by Google.
With standard Google Ads (PPC), you pay per click, whether or not that click turns into a lead. With LSAs, you pay per lead, only when a customer calls, messages, or books through the ad. LSAs also appear above standard ads in search results.
The Google Guaranteed badge is a green checkmark that appears on your LSA. It means Google has verified your business’s background, licenses, and insurance. It also means Google will back your work with a money-back guarantee to customers, which significantly increases trust and click-through rates.
You set a weekly budget and Google charges you for each lead, a phone call, message, or booking, that comes through your ad. You can dispute leads that don’t meet Google’s criteria (wrong service area, spam, etc.) and receive credits for invalid leads.
LSAs are available for a wide range of local service businesses including home services (plumbing, HVAC, roofing), legal services, financial services, healthcare, real estate, and more. Eligibility varies by location and industry. We’ll confirm your eligibility during our initial consultation.
Google Local Service Ads are one of the most cost-effective ways to generate local leads. Let's get you set up.
OUR 2026 RECRUITMENT VIDEO IS HERE!!! ⚡️🌊🌺
Rush Week may be over, but recruitment is just getting started. This video can only capture a glimpse of what it’s like to be part of South Made, and we’re so excited to find the next creative people who will join us this fall for internships.
Intern applications are open on our website through August 20. Skip the traditional resume and show us what you can do. We can’t wait to see what you come up with!
⚡️Rush ΣM 2026
ΣM BID DAY 2026 🥥🌴🌺🏄🏼♀️🐬
Our team had way too much fun reliving college for the day and wrapping up Rush Week together. This recruitment campaign has been such a fun way to share more of our team and start looking for who might join us next.
And because this whole campaign is really about finding great people, we made one of the bids official...💌 Chloe is joining South Made full time, and getting to surprise her during Bid Day made the celebration even sweeter!
Fall internship applications are open through August 20, so head to our website and send us something creative. Maybe your bid is next. ⚡️
Knoxville is home base, but our team comes from all over📍
Swipe through to see where everyone calls home.
Fall internship applications are open. Learn more and apply through the link in our bio.
⚡Rush ΣM, day four
Day 3 called for a change of scenery 🌺
We took a little inspiration from our Marco Island office, put on our best tropical fits, and traded the office for an afternoon on the boat with our friends at @nauticalboatclubknoxville
Ready to rush ΣM? Fall internship applications are OPEN. Learn more and apply at the link in our bio.
*Internship applications are open now — August 20th.
Rush ΣM 2026, day three ⚡️
We want YOU as a new recruit 💗
Fall internship applications are officially open, and this is not your average recruitment process…
Skip submitting just the standard resume. We’d much rather see your creativity in action. Submit something that shows who you are, what you can do and why you would fit right in at South Made. Full details on our internship page.
Rush is open through August 20th. Apply at the link in our bio.
⚡️Rush ΣM 2026, day two
Rush is officially in session, and we’re dreaming of the next class of interns to find their spot at South Made! 💭
Our dream intern:
☁️ natural creative
☁️ speaks fluent social
☁️ notices the details
☁️ stays organized
Sound like you? Stay tuned. More fall internship details are coming soon.
Sweet dreams from ΣM.
⚡️Rush ΣM 2026, day one
We figured our next class of creatives deserve a proper recruitment season.
Fall 2026 internship info coming soon. ⚡️
Ready to create cool sh⚡️t?
We are hiring! We’re looking for two creatives to join our social media team in our Knoxville office. Although Knoxville is our headquarters we work everywhere.
Ideal candidates:
Love to be social, travel, read, research, create content. It’s even better if you’re a foodie, enjoy cocktail culture, real estate, photography and events.
Learn more and apply on our website. No remote positions available. This is an in-person opportunity.
South Made Marketing | Knoxville Social Media and Marketing Agency ⚡️
⚡️Now Hiring: Social Media Assistant + Social Media Coordinator
South Made Marketing is hiring a Social Media Assistant and a Social Media Coordinator to join our Knoxville based team. Both roles will support the planning, creation, coordination, and management of social media content for clients across a variety of industries. Both positions are in-person. We do not offer remote opportunities.
The appropriate position will be determined based on each candidate’s experience, skill level, and ability to independently manage responsibilities.
Learn more and apply at SouthMade.com
Social Media Marketing | Knoxville Tennessee
Besides the obvious. Obviously.
South Made Marketing | Knoxville based | social media | content creation| marketing agency.
We’ve been doing all the marketing things for over 22 years.
Introducing SOUTH MADE COLLABS ⚡️ KNOXVILLE’S INFLUENCER & CONTENT CREATOR NETWORK
South Made believes that real, organic, genuine engagement is more influential than just “Influencer Marketing”, or a pay to play (or post) approach.
Whether you’re the friend who always knows the newest restaurant before anyone else, the person documenting every cocktail, or someone who simply loves being part of exciting experiences, South Made Collabs was built for you.
South Made Collabs is an exclusive network of content creators, influencers, models, photographers, food lovers, and socially connected locals who get invited to collaborate with some of the region’s most exciting brands.
Joining is simple and free.
Complete your Collabs profile and tell us what you’re passionate about.
You don’t have to have 100,000 followers.
We’re looking for people who genuinely enjoy creating content, love discovering new places, and know how to tell a story online.
Learn more & sign up (link also in bio and stories)
New Branding + Web Design ⚡️
Introducing @levelswealth > We had the opportunity to bring bold vision to life through a brand identity that feels as elevated and intentional as the clients they serve.
Built for the people who play at the highest level. Levels Wealth isn’t your typical wealth management firm, they help founders, executives, and professional athletes make smarter money moves through strategic financial planning, cash flow management, and investing.
Let’s create cool sh⚡️t
SouthMade.com
In the wise words of @toddrichesin “more is always more”… especially when it comes to engagement on social media.
Just a little viral content from your Social Media team at South Made.
Based in Knoxville, TN and Marco Island, FL but proudly working everywhere.
SouthMade.com let’s CREATE COOL SH⚡️T
Lunch the South Made way.
Wait, is this what marketers really eat?!
SouthMade.com Let’s create cool sh⚡️t
Trigger Warning: A screenshot is stealing.
It might seem harmless to screenshot a photo you found online, but photography is protected by copyright, and the images belong to the photographer who created them.
Using a photo without permission, even if you tag or credit the account that posted it, doesn’t automatically give you the right to use it. In some cases, copyright infringement can result in significant legal penalties.
The good news? It’s easy to do it the right way. License the image, ask for permission, or better yet, hire a photographer to create original content for your brand.
Great photography is an investment in your business, and the people behind the camera deserve to be compensated for their creativity and hard work.
Support creators. Respect copyright. Create original content.
A little bit of what the South Made crew was up to this week.
Content creation | Marketing | Social Media in Knoxville and everywhere. SouthMade.com Let’s create cool sh⚡️t.
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