Let's Talk

Email Marketing That Keeps Your Audience Coming Back

Email is still the highest-ROI marketing channel available. South Made builds email marketing programs that nurture leads, drive repeat business, and keep your brand top-of-mind, with strategy, design, and execution handled in-house

GET A CUSTOM QUOTE

VIEW OUR WORK

$42

Average Return for Every $1 Spent on Email Marketing

25%

Average Open Rates for Segmented, Value-First Newsletters

3x

Higher Revenue from Automated Email Sequences vs. Broadcast Emails

4x

More Likely to Purchase for Customers Who Receive Email vs. Social

The Details

The Problem & The Fix

Your Email List Is an Asset You're Not Using

Most businesses collect email addresses and then do nothing with them, or send occasional blasts that get ignored. An email list is one of the most valuable assets your business has. It's an audience you own, that you can reach directly, without paying for ads or fighting algorithms. But only if you use it strategically.

South Made builds email marketing programs that actually work, segmented lists, value-driven content, automated sequences, and consistent newsletters that keep your audience engaged and your brand top-of-mind. We handle strategy, design, copywriting, and execution.

What's included in our Email Marketing Services

Email Strategy & Planning

We build an email marketing strategy tailored to your business goals, defining your audience segments, content pillars, send cadence, and automation workflows.

Newsletter Design & Copywriting

Monthly newsletters designed and written in your brand voice, valuable content that your audience actually wants to read.

Automated Sequences

Welcome sequences, nurture flows, and re-engagement campaigns that work 24/7 to convert leads and retain customers.

Promotional Campaigns

Event announcements, product launches, and promotional offers, designed to drive immediate action from your list.

List Management & Segmentation

We manage your email list, cleaning, segmenting, and growing it to ensure your messages reach the right people at the right time.

Step by Step

Let's break it down.

Our Proven Email Marketing Process

Strategy & Setup

We audit your current email program, define your audience segments, and build the strategic framework for your campaigns.

Template Design

We design branded email templates that are mobile-responsive, on-brand, and optimized for deliverability.

Content Production

We write and design each email, from subject lines to CTAs, optimized for open rates and conversions.

Send & Monitor

We send your campaigns, monitor deliverability, and track performance in real time.

Optimize & Report

Monthly reporting on open rates, clicks, and conversions, with ongoing optimization based on what the data tells us.

The Receipts

Real Results from Our Email Marketing Services

Emails That Drive Bookings

Wake Spa

Built email and SMS campaigns focused on retention, appointment reminders and promotions that kept clients engaged and coming back.

Need more answers?

Email Marketing Frequently Asked Questions

We work with Mailchimp, Klaviyo, Constant Contact, and other major email platforms. We can work within your existing platform or recommend the best fit for your business.

It depends on your business and audience. Most businesses benefit from a monthly newsletter plus occasional promotional emails. We’ll recommend a cadence based on your goals and list size.

We implement list growth strategies, website opt-in forms, lead magnets, social media promotion, and in-store collection, to consistently grow your subscriber base.

Industry average open rates are around 20%. Our segmented, value-first approach typically achieves 25-35% open rates for our clients.

Yes, completely. We write all email copy in your brand voice, including high-converting subject lines, engaging preview text, body copy, and clear calls to action. Every email is written by our in-house copywriters and reviewed before sending.

See it in action