Branding & Brand Identity

Branding is more than a logo or a letter mark—it's the visual calling card for your brand. From colors and textures to icons and assets, we build robust, cohesive brand identities that are the foundation of successful businesses.
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THE BASICS

developing a brand that suits you

Our approach to branding starts with in-depth research. We ask a multitude of questions to develop a robust understanding of your goals, purpose, and personality. Following this, our team conducts extensive marketing research and mood boarding to craft initial visual concepts that resonate with your brand’s essence.

WHAT MAKES IT SOUTH MADE

story telling in all senses

Tailored Creativity

Custom Design

No two businesses are alike, and your brand deserves a distinctive visual identity. Our graphic designers specialize in creating custom fonts, letter marks, and icons, ensuring that each design element is tailored to reflect your unique brand narrative and stand out in the marketplace.

Expert Understanding

Industry Knowledge

Effective branding requires more than aesthetic skill; it requires a deep understanding of color theory, fonts, hierarchy, and design principles. Our team leverages this extensive industry knowledge to ensure every visual element we create enhances user perception and strengthens your brand's market presence.

Strategic Execution

Research-Driven Design

The foundation of our branding strategy is grounded in thorough research and strategic insights. By understanding the market and your specific audience, we ensure that our design not only captures attention but also drives brand engagement and loyalty.
Innovative Ideas
Inject freshness and excitement and captivate the audience's attention to inspire engagement. In a landscape where trends evolve rapidly, embracing innovation becomes the cornerstone of a successful social media campaign, ensuring relevance and a distinctive edge that resonates.
CUSTOM CONTENT
Original content provides authenticity, resonating more deeply with the target audience, creating a distinctive voice that captures attention and fosters a genuine connection, especially in a crowded digital landscape, where attention spans are fleeting. Original content is crucial for a successful social media campaign, offering a meaningful and memorable experience.
INDUSTRY LEADER
20+ years of social media success, managing hundreds of social media profiles, 
we have a deep understanding of social media platforms, trends and audience preferences. This allows us to curate content that strikes a chord. Our level of insight isn't just about proficiency; it's a strategic advantage that positions a brand at the forefront of conversations, leveraging the power of timely and resonant messaging.

tactics & trends

Timely Updates and Expert Perspectives on Branding & Brand Identity

Instagram Update: Testing 5 New Creator Monetization Features

  • Updated: Jun 8 2024
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If You have $250/month to Spend on Marketing, this is where

  • Updated: Jun 6 2024
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Melissa and Derek from South Made Marketing discussing Google Maps advertising

3 Local SEO Services You Need

  • Updated: Jun 5 2024
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Our Mission is to make an impact

The South Made Team

When you work with South Made, we immerse ourselves into your brand so we can tell your story through online experiences. Your team just got bigger!

Melissa Lushbaugh

Founder

Derek Lushbaugh

Founder

Jenn Adams

Senior Digital Designer

Hallie Marsh

Director of Marketing

TJ Love

Social Media Specialist

Whitney Flowers

Social Media Specialist
Full team

That's what they said

When you work with South Made, we immerse ourselves into your brand so we can tell your story through online experiences. Your team just got bigger!

5 Over 294 Reviews
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Valerie Corbin 1 year ago
I am so very thankful for everything Southmade has done for our business. They truly care about their clients’ success and we have had a wonderful experience with them for several years now. They are amazing!
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Jacob Giganti 1 year ago
Where to begin... South Made is as good as they come. Not only are they extremely professional, they're also easy and fun to work with. You can tell they genuinely enjoy what they do. If you're looking to get your business out there, they certainly have their finger on the pulse in Knoxville!
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Christian Bailey 10 months ago
South Made Marketing is one of the best marketing agencies in the country! They have done such an amazing job working with us to improve our website, social media, and much more! They are also such amazing people and are willing to do anything to help!
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Chris DeGenova 1 year ago
Melissa and Derick are such an amazing team with their staff members they truly operate a very talented marketing company. From websites, social media marketing to full menu design, South Made Marketing has really allowed us as a company to concentrate on our craft. Hopefully we have several more years to grow and build with them as they help us expand and grow our brand..

Thank you 🙏
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Matt Ooten 1 year ago
I can't say enough good things about South Made! They are professional, timely, responsive, and best of all, a blast to work with! If you're looking for someone to help build your brand, increase social media engagement, or build a new website, this is the group. Thanks for everything Taylor, Melissa, Derek, and the rest of the South Made crew!
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Mike Ayres 1 year ago
I am a currently client of SouthMade and have been with them for about 6 months. As a busy business owner it’s nice knowing you have an AMAZING marketing team working hard for you everyday. Looking forward to a lasting, growing relationship!
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Caroline Rowcliffe 1 year ago
South Made gets the gold every single time. No matter who you’re working with, everyone is a joy to be around, everyone gets the job done, and everyone creates stellar content. Thank you, South Made!
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Cindy Lytle 1 year ago
Always a pleasure dealing with them! It is a very convenient service and they are always professional!
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Redbud Deli 1 year ago
This team is AMAZING!! We've worked with them for about a year now, and they deliver nothing short of friendly and knowledgeable service, beautiful content for our SM pages, flexible timing for shoots and meetings, plus advice on other marketing and website questions when we need it. They really are an asset to our businesses.
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Michelle Ellison 1 year ago
Excellent Group of People! Thank you for capturing great memories at the firm. We look forward to continuously working with you.
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Supreme Stone Inc 1 year ago
Derek and his group have been nothing short of spectacular and the professionalism of the company is unmatched. Since working with South Made Marketing our expectations have been met above and beyond. Highly recommend🙏🏼
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James Rainone 1 year ago
South Made has been fantastic to work with, always there for us, at The Crazy Flamingo, would highly recommend. keep up the great job
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