Branding & Brand Identity

Branding is more than a logo or a letter mark—it's the visual calling card for your brand. From colors and textures to icons and assets, we build robust, cohesive brand identities that are the foundation of successful businesses.

THE BASICS

developing a brand that suits you

Our approach to branding starts with in-depth research. We ask a multitude of questions to develop a robust understanding of your goals, purpose, and personality. Following this, our team conducts extensive marketing research and mood boarding to craft initial visual concepts that resonate with your brand’s essence.

WHAT MAKES IT SOUTH MADE

story telling in all senses

Tailored Creativity

Custom Design

No two businesses are alike, and your brand deserves a distinctive visual identity. Our graphic designers specialize in creating custom fonts, letter marks, and icons, ensuring that each design element is tailored to reflect your unique brand narrative and stand out in the marketplace.

Expert Understanding

Industry Knowledge

Effective branding requires more than aesthetic skill; it requires a deep understanding of color theory, fonts, hierarchy, and design principles. Our team leverages this extensive industry knowledge to ensure every visual element we create enhances user perception and strengthens your brand's market presence.

Strategic Execution

Research-Driven Design

The foundation of our branding strategy is grounded in thorough research and strategic insights. By understanding the market and your specific audience, we ensure that our design not only captures attention but also drives brand engagement and loyalty.

tactics & trends

Timely Updates and Expert Perspectives on Branding & Brand Identity

Instagram Update: Testing 5 New Creator Monetization Features

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Our Mission is to make an impact

The South Made Team

When you work with South Made, we immerse ourselves into your brand so we can tell your story through online experiences. Your team just got bigger!

Melissa Lushbaugh

Founder

Derek Lushbaugh

Founder

Jenn Adams

Senior Digital Designer

Hallie Marsh

Marketing Manager

TJ Love

Social Media Specialist

Whitney Flowers

Social Media Specialist

That's what they said

When you work with South Made, we immerse ourselves into your brand so we can tell your story through online experiences. Your team just got bigger!

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