Analytics Setup & Configuration
We set up and configure Google Analytics 4, Google Tag Manager, and conversion tracking so you’re capturing the right data from day one. No more missing conversions or incomplete data.
Most businesses are making marketing decisions based on gut feeling and incomplete data. South Made builds the analytics infrastructure that tells you exactly what's working, what isn't, and where to invest next
Businesses Are 6x More Likely to Be Profitable Year Over Year
of Marketers Say Data Is Their Most Underutilized Asset
Tracking from First Touch to Closed Revenue
Reporting That Tells You What to Do Next, Not Just What Happened
Most businesses have access to more marketing data than they know what to do with, Google Analytics, social media insights, ad platform dashboards, email metrics. But data without context doesn't help you make decisions. You need someone who can connect the dots, identify what's actually driving results, and tell you where to focus.
South Made builds your marketing analytics infrastructure from the ground up, tracking setup, dashboard creation, and monthly reporting that translates data into clear, actionable recommendations. We don't just tell you what happened. We tell you what to do about it.
We set up and configure Google Analytics 4, Google Tag Manager, and conversion tracking so you’re capturing the right data from day one. No more missing conversions or incomplete data.
We build custom dashboards in Looker Studio that give you a clear, real-time view of your marketing performance, organized around the metrics that matter to your business, not the ones that are easiest to report.
Every month you receive a clear analytics report with performance data, trend analysis, and specific recommendations for the next month. Not just numbers, context and direction.
We analyze the performance of every marketing campaign, paid, organic, email, social, and identify what’s working, what isn’t, and how to optimize each channel.
We build attribution models that show you which marketing touchpoints are actually driving conversions, so you can invest in the channels that work and stop wasting budget on the ones that don’t.
We audit your current analytics setup, what's tracking correctly, what's missing, and what data you need to make better decisions.
We implement or fix your analytics tracking, GA4, Google Tag Manager, conversion events, and any platform-specific pixels needed.
We build your custom reporting dashboard with the KPIs and metrics most relevant to your business goals.
We deliver a baseline analytics report that establishes your current performance benchmarks and identifies the biggest opportunities.
Monthly reports, quarterly deep dives, and real-time access to your dashboard keep your team informed and your strategy data-driven.
Connected marketing performance with real sales and closing data, giving leadership a clearer understanding of what drives revenue, not just traffic.
We work with Google Analytics 4 (GA4), Google Tag Manager, Google Search Console, Looker Studio (formerly Data Studio), and all major ad platform analytics (Google Ads, Meta Ads Manager, LinkedIn Campaign Manager). We also integrate with CRM platforms for full-funnel attribution.
We track the metrics that connect marketing to business outcomes, website traffic, conversion rates, cost per lead, cost per acquisition, customer lifetime value, marketing ROI, and attribution by channel. We customize the metrics based on your specific business goals.
Monthly analytics reports are standard. For clients running active paid campaigns, we also provide weekly performance summaries. All clients have access to a live dashboard for real-time data.
No. We can build your analytics infrastructure from scratch, GA4 setup, conversion tracking, tag management, and dashboard creation. If you have existing analytics, we'll audit it and fix any gaps.
Attribution modeling determines which marketing touchpoints get credit for a conversion. Without it, you're likely over-crediting the last click and under-crediting the channels that actually drove awareness and consideration. Proper attribution helps you invest in the channels that are truly driving results.
Your data is telling you something. Let's make sure you're listening.
OUR 2026 RECRUITMENT VIDEO IS HERE!!! ⚡️🌊🌺
Rush Week may be over, but recruitment is just getting started. This video can only capture a glimpse of what it’s like to be part of South Made, and we’re so excited to find the next creative people who will join us this fall for internships.
Intern applications are open on our website through August 20. Skip the traditional resume and show us what you can do. We can’t wait to see what you come up with!
⚡️Rush ΣM 2026
ΣM BID DAY 2026 🥥🌴🌺🏄🏼♀️🐬
Our team had way too much fun reliving college for the day and wrapping up Rush Week together. This recruitment campaign has been such a fun way to share more of our team and start looking for who might join us next.
And because this whole campaign is really about finding great people, we made one of the bids official...💌 Chloe is joining South Made full time, and getting to surprise her during Bid Day made the celebration even sweeter!
Fall internship applications are open through August 20, so head to our website and send us something creative. Maybe your bid is next. ⚡️
Knoxville is home base, but our team comes from all over📍
Swipe through to see where everyone calls home.
Fall internship applications are open. Learn more and apply through the link in our bio.
⚡Rush ΣM, day four
Day 3 called for a change of scenery 🌺
We took a little inspiration from our Marco Island office, put on our best tropical fits, and traded the office for an afternoon on the boat with our friends at @nauticalboatclubknoxville
Ready to rush ΣM? Fall internship applications are OPEN. Learn more and apply at the link in our bio.
*Internship applications are open now — August 20th.
Rush ΣM 2026, day three ⚡️
We want YOU as a new recruit 💗
Fall internship applications are officially open, and this is not your average recruitment process…
Skip submitting just the standard resume. We’d much rather see your creativity in action. Submit something that shows who you are, what you can do and why you would fit right in at South Made. Full details on our internship page.
Rush is open through August 20th. Apply at the link in our bio.
⚡️Rush ΣM 2026, day two
Rush is officially in session, and we’re dreaming of the next class of interns to find their spot at South Made! 💭
Our dream intern:
☁️ natural creative
☁️ speaks fluent social
☁️ notices the details
☁️ stays organized
Sound like you? Stay tuned. More fall internship details are coming soon.
Sweet dreams from ΣM.
⚡️Rush ΣM 2026, day one
We figured our next class of creatives deserve a proper recruitment season.
Fall 2026 internship info coming soon. ⚡️
Ready to create cool sh⚡️t?
We are hiring! We’re looking for two creatives to join our social media team in our Knoxville office. Although Knoxville is our headquarters we work everywhere.
Ideal candidates:
Love to be social, travel, read, research, create content. It’s even better if you’re a foodie, enjoy cocktail culture, real estate, photography and events.
Learn more and apply on our website. No remote positions available. This is an in-person opportunity.
South Made Marketing | Knoxville Social Media and Marketing Agency ⚡️
⚡️Now Hiring: Social Media Assistant + Social Media Coordinator
South Made Marketing is hiring a Social Media Assistant and a Social Media Coordinator to join our Knoxville based team. Both roles will support the planning, creation, coordination, and management of social media content for clients across a variety of industries. Both positions are in-person. We do not offer remote opportunities.
The appropriate position will be determined based on each candidate’s experience, skill level, and ability to independently manage responsibilities.
Learn more and apply at SouthMade.com
Social Media Marketing | Knoxville Tennessee
Besides the obvious. Obviously.
South Made Marketing | Knoxville based | social media | content creation| marketing agency.
We’ve been doing all the marketing things for over 22 years.
Introducing SOUTH MADE COLLABS ⚡️ KNOXVILLE’S INFLUENCER & CONTENT CREATOR NETWORK
South Made believes that real, organic, genuine engagement is more influential than just “Influencer Marketing”, or a pay to play (or post) approach.
Whether you’re the friend who always knows the newest restaurant before anyone else, the person documenting every cocktail, or someone who simply loves being part of exciting experiences, South Made Collabs was built for you.
South Made Collabs is an exclusive network of content creators, influencers, models, photographers, food lovers, and socially connected locals who get invited to collaborate with some of the region’s most exciting brands.
Joining is simple and free.
Complete your Collabs profile and tell us what you’re passionate about.
You don’t have to have 100,000 followers.
We’re looking for people who genuinely enjoy creating content, love discovering new places, and know how to tell a story online.
Learn more & sign up (link also in bio and stories)
New Branding + Web Design ⚡️
Introducing @levelswealth > We had the opportunity to bring bold vision to life through a brand identity that feels as elevated and intentional as the clients they serve.
Built for the people who play at the highest level. Levels Wealth isn’t your typical wealth management firm, they help founders, executives, and professional athletes make smarter money moves through strategic financial planning, cash flow management, and investing.
Let’s create cool sh⚡️t
SouthMade.com
In the wise words of @toddrichesin “more is always more”… especially when it comes to engagement on social media.
Just a little viral content from your Social Media team at South Made.
Based in Knoxville, TN and Marco Island, FL but proudly working everywhere.
SouthMade.com let’s CREATE COOL SH⚡️T
Lunch the South Made way.
Wait, is this what marketers really eat?!
SouthMade.com Let’s create cool sh⚡️t
Trigger Warning: A screenshot is stealing.
It might seem harmless to screenshot a photo you found online, but photography is protected by copyright, and the images belong to the photographer who created them.
Using a photo without permission, even if you tag or credit the account that posted it, doesn’t automatically give you the right to use it. In some cases, copyright infringement can result in significant legal penalties.
The good news? It’s easy to do it the right way. License the image, ask for permission, or better yet, hire a photographer to create original content for your brand.
Great photography is an investment in your business, and the people behind the camera deserve to be compensated for their creativity and hard work.
Support creators. Respect copyright. Create original content.
A little bit of what the South Made crew was up to this week.
Content creation | Marketing | Social Media in Knoxville and everywhere. SouthMade.com Let’s create cool sh⚡️t.
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