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Integrated Marketing Services

When the basics aren't enough, South Made's advanced marketing services bring in PR, influencer partnerships, OTT advertising, and integrated campaign strategy to build the kind of market presence that changes a business trajectory.

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VIEW OUR WORK

3.5x

Average ROAS Across Advanced Marketing Campaigns

70K+

Organic Views on a Single South Made-Produced Campaign

National

Press Coverage Achieved for South Made Clients

2x

Netty Award-Winning Campaigns in Our Portfolio

The Details

The Problem & The Fix

You've Built the Foundation. Now What?

Once you have built a solid foundation across social media, SEO, email, and web, the next question is: how do you break through? How do you earn national press coverage, build real influencer partnerships, reach audiences on streaming platforms, and create campaigns that actually go viral? That is where advanced marketing comes in.

South Made's integrated marketing services are built for brands that have outgrown the basics and are ready to make a bigger impact. We bring together PR, influencer marketing, OTT advertising, and integrated campaign strategy to build the kind of market presence that changes the trajectory of a business.

What's included in our Integrated Marketing Services Services

Public Relations

Strategic media outreach that earns press coverage in the publications and platforms your audience reads, building credibility and brand authority that paid advertising can’t buy.

Influencer Marketing

Authentic influencer partnerships that reach your target audience through trusted voices, from micro-influencers with highly engaged niche audiences to macro-influencers with broad reach.

OTT & Streaming Advertising

Connected TV and streaming audio advertising that reaches your audience on Netflix, Hulu, Spotify, and other streaming platforms, where traditional TV and radio advertising used to live.

Integrated Campaign Strategy

Multi-channel campaigns that coordinate social media, PR, influencer, paid media, and content to create a unified brand moment, amplifying the impact of every element.

Community Partnerships & Events

Strategic partnerships with local organizations, events, and community initiatives that build brand affinity and generate authentic word-of-mouth.

Step by Step

Let's break it down.

Our Proven Integrated Marketing Services Process

Strategy & Planning

We define the campaign objectives, target audience, channel mix, and success metrics before any execution begins.

Creative Development

We develop the campaign concept, messaging, and creative assets, ensuring everything is on-brand and built for the channels it will live on.

Execution

We execute across all channels simultaneously, coordinating PR outreach, influencer partnerships, paid media, and content production.

Amplification

We amplify campaign moments, turning press coverage into social content, influencer posts into paid ads, and campaign results into case studies.

Reporting

Comprehensive post-campaign reporting on reach, engagement, press coverage, and business impact.

The Receipts

Real Results from Our Integrated Marketing Services Services

Enterprise Marketing at Scale

Square 1 Holdings

Coordinated marketing across multiple restaurant concepts, aligning campaigns, digital channels and long-term growth under a unified strategy.

Need more answers?

Integrated Marketing Services Frequently Asked Questions

Integrated marketing is a strategy that aligns all of your marketing channels, messaging, and campaigns around a single, cohesive brand story. Instead of running social media, email, and advertising as separate efforts, integrated marketing ensures every channel reinforces the others, creating a consistent experience for your audience at every touchpoint.

Regular marketing often operates in silos, where each channel has its own strategy and team. Integrated marketing breaks down those silos and coordinates every channel around shared goals, messaging, and timing. The result is a more consistent brand experience and a stronger cumulative impact on your audience.

An integrated marketing strategy can include social media management, content creation, email marketing, paid advertising, SEO, PR, influencer marketing, and event marketing, all working together under a unified strategy. South Made coordinates these services to ensure they amplify each other rather than compete.

We track performance across every channel and tie results back to business outcomes. Key metrics include brand awareness growth, website traffic, lead generation, conversion rates, and revenue attribution. Monthly reporting shows how each channel is contributing to the overall strategy.

No. Integrated marketing is about coordination, not coverage. We identify the channels where your audience actually spends time and build a focused, coordinated strategy around those. Using three channels well is far more effective than using eight channels poorly.

See it in action