Why Mobile Responsive Web Design is Important

Web design and proper digital marketing become more important as the years go on. Since smartphones have become ubiquitous and widespread, over 51% of customers have discovered a new company or product while conducting a search on their smartphone. Smartphones now have internet browsers that rival many on a laptop computer and are just as fast. The websites they access are usually referred to as “mobile responsive.”

Why is it important it is to have a mobile responsive web design in this new digital age? From improving SEO services to simply not frustrating your users, making your website mobile responsive is a task that any reputable web design company should be able to tackle. Here’s why a mobile site is essential:

Mobile Internet Use Gets Bigger Every Year

As of October 2020, an estimated 44% of website visits were done on mobile devices. This makes it almost an even split between desktop devices and mobile. This trend has grown every single year since mobile devices were introduced, and there is no reason to suspect that it will slow down anytime soon. With more people using mobile devices to access the internet, it only makes sense that a web design company worth their salt would know how to improve your mobile website. Make sure this is one of the first questions you ask when consulting about how to improve your website.

It Will Improve Your SEO

SEO (Search Engine Optimization) should be one of the primary goals of hiring a web design company. Since the majority of users that stumble onto websites do so via search engines, it only makes sense that you’d want to increase your search rankings in order to compete. Since SEO rankings tend to rank responsive designs higher, having a mobile responsive website will improve your SEO tremendously.

Allows You to Give Mobile Users Special Offers

Because mobile users are on the go and can sometimes be tracked via geolocation, having a mobile responsive website may allow you to give them special offers or privileges. From offering coupons based on location to displaying a message that “iPhone users will benefit from this service,” being able to access a customer’s mobile information can be a big boon to your business. This is especially true if you offer a lot of services or goods that mobile users would want. By having a good, mobile responsive website designed by a quality web design company, you will only be adding to your success.

When you’re ready to implement an efficient mobile web design, reach out to the web design company you can trust. At South Made, our web design experts have ample experience making your site mobile-friendly. Rely on our team to gain more leads today!

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