Why Is Google Ranking So Important?

Google, the most widely used search engine on the planet, is the biggest area of opportunity for businesses hoping to grow. In fact, according to Hubspot.com, Google is responsible for 94% of total organic traffic. Here are some of the benefits of ranking on Google.

Increased Site Traffic

According to SearchEngineWatch.com, websites that are on top of the results page get 36.4% of the traffic. This traffic is nearly completely missed by lower-ranked websites. To put it simply, if you can’t make your website visible on the first page of the relevant keyword searches, you might not get any traffic from the search engines. Even if users don’t decide to visit your page right away, they will certainly notice it in the search results. This causes them to have a positive impact on their awareness and recognition of your brand.

Increased Authenticity

An increase in search engine rankings not only boosts your business’s ability to generate traffic but also increases the degree to which your audience sees your business as authentic. This is because Google bases its rankings on sites that have high-quality content, a good user experience, and internal and external links. So if your site is on the first page of Google results, potential customers will associate your site with having useful information.

So How Do You Do It?

There are many benefits of ranking on Google, but how do you do it? Start with having a web design that is both attractive and reliable. Create a layout that will make you stand out from the competition and encourage users to benefit from your offered services. Emphasize on your service/product quality by showing positive customer reviews and strong customer relationships. When you feel like your website is perfect, create a structured SEO plan that incorporates keywords, creating content, utilizing backlinks, etc.

In such an advanced digital age, higher Google ranking can do wonders for the success of your business. For more information on ranking on Google and to get started with our digital marketing services, contact us today.