Why is a Website So Important?

In today’s digital world it is more important than ever to have a strong web presence. Your website is a digital billboard for your brand. Small businesses have enough competition competing with “big box” brands that you can’t afford to not have a solid representation in your local market.

We work with our clients to develop a virtual version of your business so that your site is welcoming, informative and interactive. We want people to not only be able to find your business but obtain the information they need and get them to take action. Today, an overwhelming percentage of people search online for products and services they need. Having a cohesive website means that you can get in-front of current and potential clients and build your brand.

Since the internet never closes, your website is a 24-hour portal to your brand. Think of it as a 24-hour showroom that allows your customers to research and interact with you even when you are not working.

If you sell goods and services having a user-friendly website gives customers the ability to browse and shop day and night from the privacy of their own home. Since more and more people are using digital methods to obtain goods and services it is more important than ever for providers to have an e-commerce website so that anyone can purchase a product without leaving home. And, having a digital store means you can reach more people and sell to a larger demographic.

Our websites are 100% responsive. Since the majority of people will visit your site from a mobile device we know how important it is for your site to look and operate smoothly- no matter if your client is using a tablet, phone or desktop.

We are designers. The design dictates where users will focus on your website. We understand the standard principals of web design and will use common practices to build a design that works. If a visitor can’t skim through your website and identify key information they are likely to leave and visit another site.

“There are three responses to a piece of design- yes, no and wow! Wow is the one to aim for.” – Milton Glaser.