Why a Great Mobile Site Design Is One of the Best Investments You Can Make for Your Business

South Made Marketing mobile web design example showing responsive layout for Knoxville and Naples clients.

If you own a business or help chair up an organization, you’re probably aware of how important it is to have a good website these days. Since the internet has been around, it has only been getting more important by the day and even increased in importance with the advent of smartphones and mobile responsive web design.

In fact, according to Google approximately 61% of users won’t come back to a poorly designed mobile site and 40% of them will go to a competitor. Therefore, it is imperative that whenever you are seeking web hosting services or other online essentials for your business that you plan on making sure your website is mobile responsive. Fewer customers are reaching websites through traditional laptops these days, so it is more timely than ever to check on these things.

In this brief article, we’ll touch on some reasons why having a good mobile design can help increase your business’ organic reach. Not just by increasing search engine optimization, but by all the little tips and tricks that only a good digital marketing company can give you. From where to optimally host your website to crafting amazing web design, it’s well worth the effort to invest in working with one.

Your Customers Are Using Mobile Devices

The number one reason to have a mobile responsive website is that more customers than ever are using mobile devices. In 2019, 57% of all web traffic came from mobile devices and that number only increases each year. Just like how you might want to change web hosting services if your provider isn’t working out, so will your customers if you don’t give them responsive design.

Keep Someone’s Attention

One of the larger benefits of having responsive design is that the website loads quicker, regardless of device. In an age where attention span is everything, getting people to come to your website (and then stay on it) can mean everything. If they have to wait for it to load or render in any way, it is almost guaranteed that they will leave. The real question is, which one of your competitors will they go to?

Give Them A Better Browsing Experience

Websites that are cleverly designed, hosted by excellent web hosting services, and mobile responsive simply give better browsing experiences. From the colors to the speed, you want to “wow” your customers from their very first impression of you and then keep them as long as possible. Just like how wearing nice clothes or keeping a clean yard can be crucial toward making a good first impression, the same thing applies to a website for your business or organization.

Make It Easier For Your Customers To Contact You

When you have a good responsive mobile design, many of the links are clickable and easily placed. Especially if you’ve been working with a competent and professional web design services company. By making everything easy to find and read, especially your contact information, you literally make it easier for your customers to contact you and reach out with any problems before they ditch to go somewhere else.

Reach People Easier

Responsive websites, especially on mobile devices, are highly share-able and easy to distribute through text messages or social media networks. As if this didn’t make it easy enough, responsive websites are great for search engine optimization and tend to show up much easier in search results than websites that do not have these qualities. When you’re able to reach people easier, it’s far easier to spread your message.

Responsive Design Has It All

At the end of the day, perhaps the only reason you need for why your website should be responsive and mobile-ready is that it’s the entire package. Not only will you rank higher in terms of search engines and other optimization rankings, but your customers will intrinsically rate your website higher. When your website loads faster and across all devices, everyone will be happy. Especially you, because you’ll be spreading the word about your product or service.

Don’t delay in creating your perfect mobile website. There are many wonderful and competent web design companies, web hosting services, and other professionals that would love to make your dream a reality. The sooner your start, the faster you’ll get results!

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We are excited to announce a very special design event. Introducing @knoxvilledesignsummit 

The inaugural Knoxville Design Summit will take place November 13–14 @rtlodge 

Created by Brittney Barb, Natalie Clayman and Courtney Martin. Together they are brining local architects, interior designers, builders, industry professionals, and homeowners together for a curated event featuring networking opportunities, panel discussions, and collaborative conversations. 

Learn more on their recently launched website. 😉 Website Design & graphics by South Made Marketing
Girls who compete. Girls who lead. Girls who show up for each other. 💪🏼🏐

South Made is proud to sponsor the Lady Blazers CBA Girls Volleyball Team, because we’re all about backing young women who are putting in the work. 

Strong female leaders are built through developing confidence, teamwork, discipline, failure and grit. Show up, show out and lock in!! 

Let’s get after it, Lady Blazers. 🔥🏐 Good luck in your tournament.
We’re excited to announce that Melissa Lushbaugh has been nominated and elected to the 2026 Board of Directors for the Knoxville branch of the American Advertising Federation (@knoxaaf).

During her time on the board, Melissa will serve on several committees, including the Programs & Public Service Team and Communications Team, while also leading the Scholarship Team, which awards an advertising scholarship to deserving students pursuing a future in the industry.

This opportunity is a reflection of her commitment to the advertising and marketing industry, her continued investment in her craft, and her belief in giving back to the next generation of creative professionals.

We’re incredibly proud to see her take on this role and bring her experience, perspective and passion for the industry to AAF Knoxville.

Congratulations, Melissa! We can’t wait to see all you accomplish in this next chapter.
Did you know pizza is the most instagrammed food? 

Speaking of pizza! We recently launched the website for @redchimneypizza 

Cozy comfort food in Tellico Plains. 🍕 Wood fired pizzas made fresh with local ingredients and plenty of heart. Pair your meal with a craft cocktail or beer from the bar and finish it off with hand-dipped ice cream and the laid-back taste of small-town Tennessee charm. 

Stop by, say hi, grab a slice.
OUR 2026 RECRUITMENT VIDEO IS HERE!!! ⚡️🌊🌺

Rush Week may be over, but recruitment is just getting started. This video can only capture a glimpse of what it’s like to be part of South Made, and we’re so excited to find the next creative people who will join us this fall for internships.

Intern applications are open on our website through August 20. Skip the traditional resume and show us what you can do. We can’t wait to see what you come up with!

⚡️Rush ΣM 2026
ΣM BID DAY 2026 🥥🌴🌺🏄🏼‍♀️🐬

Our team had way too much fun reliving college for the day and wrapping up Rush Week together. This recruitment campaign has been such a fun way to share more of our team and start looking for who might join us next.

And because this whole campaign is really about finding great people, we made one of the bids official...💌 Chloe is joining South Made full time, and getting to surprise her during Bid Day made the celebration even sweeter!

Fall internship applications are open through August 20, so head to our website and send us something creative. Maybe your bid is next. ⚡️
We want YOU as a new recruit 💗

Fall internship applications are officially open, and this is not your average recruitment process…

Skip submitting just the standard resume. We’d much rather see your creativity in action. Submit something that shows who you are, what you can do and why you would fit right in at South Made. Full details on our internship page. 

Rush is open through August 20th. Apply at the link in our bio. 

⚡️Rush ΣM 2026, day two
We figured our next class of creatives deserve a proper recruitment season. 

Fall 2026 internship info coming soon. ⚡️
Ready to create cool sh⚡️t? 

We are hiring! We’re looking for two creatives to join our social media team in our Knoxville office. Although Knoxville is our headquarters we work everywhere. 

Ideal candidates: 
Love to be social, travel, read, research, create content. It’s even better if you’re a foodie, enjoy cocktail culture, real estate, photography and events. 

Learn more and apply on our website. No remote positions available. This is an in-person opportunity. 

South Made Marketing | Knoxville Social Media and Marketing Agency ⚡️
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