Let's Talk

Which Social Media Platforms Should Your Business Be On? Here Is How to Decide.

2 min read
Updated: May 7 2022
By: South Made

Anyone can see that the age of social media is here to stay, with new and existing platforms skyrocketing in popularity these past few years. From huge powerhouses like Facebook and Twitter to smaller platforms like Tumblr and Rumble, millions of people log in every day to get their fix of social media. In fact, seven out of ten Americans use social media platforms to stay in the know, which means that your target audience is bound to congregate there. In this blog post, we’ll talk about the strengths and weaknesses of each social media platform and why it is crucial to invest in social media management services.

Facebook

Facebook is the traditional platform that you think of when you hear “social media.” This cultural behemoth boasts the largest user base of all of the apps on this list, appealing to a primarily older user base. The user interface is geared towards older folks, but younger generations are likely to use it to stay in contact with family. Facebook ads should be an integral part of your digital marketing strategy if your target audience is an older demographic.

Instagram

Run by Meta, or Facebook, Instagram has millions of devoted users who log in every day to see photos of what their friends and celebrities are up to. Brand-centered Instagram accounts are more common than ever, and the “shop” tab lets you set up a product sale page quickly and easily. Instagram targets a younger demographic, and Instagram ads would be a great addition to a clothing, art, or health-based product’s marketing.

Tik Tok

Tik Tok is one of the newer social media platforms, sharing content solely in short video form. Social media posting on Tik Tok will take more time and effort than on other platforms, but the sheer amount of people of all ages on Tik Tok will guarantee that it pays off for your business.

Twitter

Twitter is a platform that many businesses opt out of using due to its character count limit and its tendency for problems. Twitter is no stranger to controversial people and opinions, and often lacks the filters necessary to keep your business account professional. However, one of Twitter’s main strengths is that it has helped many businesses keep their customers updated on business happenings in real-time.

Finally, the professional app LinkedIn not only brings your business into the professional world but also helps you find new hires should you expand. It is crucial that you set up a business account for LinkedIn, even if you don’t post often. Gaining partnerships and financial investments is made much easier when you have a professional LinkedIn profile to communicate with.

So, which social media platforms should you pour your digital marketing expert resources into? Well, the answer depends on your product. Your target audience’s age will ultimately determine where you should put your focus. If you want to take the first step to boost your social media presence, give South Made a call today.