What Metrics Should You Track When Analyzing Social Media Marketing?

Social media marketing is currently a big trend, and so if you’ve decided to leverage it for your business or brand, this is great news. If, however, you’re green in this area and you’re not sure what you should be looking out for or what it means, you’re in the right place. Have a look at four important metrics you need to track in order to make sure you’re well-informed on the goings-on of your social media marketing efforts.

Social Traffic Metrics

To monitor this metric, find out your bounce rate, total sessions, total page views, average session duration, and the most popular links that are shared on social media. This is an important metric if social media platforms are a big traffic driver for your site. When you know how people act on your site in relation to social media, you will know what you need to adjust in order to make more conversions.

Timing Metrics

This is another important metric you should analyze, and it has to do with the times at which you post to social media. Try posting at different times to see which time yields the best conversion rates, and you will have harnessed the power of the timing metrics.

Competitor Metrics

Finding out what your competitors are doing is important in helping you develop new strategies, ideas, and campaigns to run. You don’t have to copy what they’re doing, but rather analyze what they’re doing and find out the effects of these actions. Find out if you can use an iteration of their methods to get similar or even better results and keep changing with the times to stay relevant, as your competitors likely will.

Content Metrics

An analysis of this will help you find out the type of content that delivers the results you want most effectively. This information will help you curate content that leads to more conversions for your brand, which is why it’s so important. According to Hubspot, roughly just 22% of businesses are satisfied with their current conversion rates and you have the power to improve yours by tracking the right metrics and implementing the necessary changes.

Tracking metrics is just one part of successful social media marketing, so get ready to go in-depth from this point. Translation and implementation are the other parts that will help you realize the results you aim for.

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