The season of warmer weather, vacationing and outdoor activities is finally approaching. Consumers are eager to get outside and enjoy everything Spring and Summer has to offer. Finding unique local shops, restaurants and bars can be time consuming so it is important to market your business to attract those with Spring fever. Advertising is your key to success. Good marketing strategies are generated from focusing on your targeted audience and campaigns that correlate. Create social content that is relevant to your following.
Whichever industry your business engages in, it is important to market your strengths in an effective way to the consumer. Warm weather brings a unique opportunity to offer seasonal specials on products or events that highlight your business. It also allows you to open your doors and utilize patios, rooftops, and markets. This can help peak the consumers interest, promote your outdoor space, and attract locals.
Start off with a planned content session. This will help you gain enough content to post throughout the season. This eliminates the challenges of creating and posting all in the same day.
Things to focus on: Photography, videography, graphics, Reels, Tik Toks
Now it is time to put your new content to use! Let’s focus on stories which are provided on both Instagram and Facebook. Running a poll can be very engaging while producing practical results. It allows you to compare product’s, get to know your consumers, and what their interest are. Stories are also a great place to post a graphic. Promote a summer giveaway and provide a swipe up link to users so they can easily access your website.
During this season it is important to remember that consumers are wanting to get outside and try new things. Your followers are always a bit more engaged when post are personalized to your brand. Show them the latest trends so your customers can enjoy themselves under the sun.
Another great idea to engage with your followers to is run a giveaway campaign and spread some cheer! Everyone loves a little competition and something for free! This provides a cheap marketing tool to help grow awareness to your brand. When users are constantly sharing the post and tagging friends it will reach so many new eyes. Giveaways promote products, help gain a new following, and brings happiness to your audience.
There is no time to waste this year. Don’t wait in long lines due to capacity restrictions when you can shop small and stay safe! As always it is strongly encouraged to shop local. Small businesses provide a warm welcome, unique events, and most importantly a sense of community. Stay connected to your neighbors and keep the economy growing in your area.
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