Top Reasons Why Search Engine Optimization Is Important

If you’re the owner or operator of a business, you might know that the digital world is important to be in. You’ve probably even got some social media channels that have been set up in your business’ name that you use now and then, or a website hosting service that allows people to find you online once you give them the address.

But what if people can’t find you online? It’s something that many business owners and operators never think about but is a distinct possibility given the number of things online. In this digital age, you’re always competing for people’s attention and you may want to consider hiring a digital marketing company to help you with search engine optimization (SEO). With a good SEO strategy, you might have more business than you can handle! Here are some reasons why you might want to consider implementing SEO right now.

Organic Searches Lead to Website Visits More Than Anything

Unless you’ve got an unlimited budget to blast your website address everywhere from park benches to soda cans, customers are rarely visiting your website by typing it into their web browser. Instead, most website hits and traffic comes from potential customers searching on search engines using a variety of keywords. If these keywords are optimized for your site and business, then they may land on you. If they’re slightly different, then you probably won’t be seen unless they encounter you on social media or another channel. Instead of waiting to be seen, good search engine optimization strategies make sure that you show up on searches every time your keywords are searched for.

SEO Practices Are Always Being Updated

In a similar fashion to laws and fashion trends, what may have worked for your business SEO-wise five years ago may no longer be valid. It’s hard to admit, but times and algorithms change, usually for the better. In order to make sure that potential customers can still find relevant content to them via search engines and social media, you may have to retool your website or other pieces of content so that they can appear in front of the same (or more) eyeballs once again. Search engine optimization is a continually changing field that demands tweaks and flourishes here and there, so it’s worth letting the experts handle it to maximize for you.

Much Cheaper Than Traditional Advertising

In the scheme of things, search engine optimization is a rather cheap investment to make. Once you have your strategy optimized for your particular business and your content is up to date, it might pay for itself in a couple of clients or leads. This is unlike traditional advertising, where you are simply hoping that someone looks at a billboard, park bench, hears a radio commercial, or much more. Instead of relying on chance, utilize skill so that you can be relatively certain that the customers you’re after are seeing your message shine through again and again.</p.

Customers Use Their Mobile Phones to Discover Businesses in a Flash

We know that you’ve been in this situation before: either pulled over on the side of the road or in the passenger seat during traffic, you’re looking for a place to eat or rest using your smartphone. Do you look at the top results, or keep comparing for hours? We’re confident that the result is almost always the former, and that’s no surprise. Over 51% of smartphone users have discovered a new company or product while conducting a search on their smartphone. Because search engine optimization is different for mobile users, you’ll want to make sure that your website and other content channels are optimized for mobile users to find you. Otherwise, you’re missing out!

Get Optimized, Get Happy

One of the easiest ways to become a happy business owner or operator is through search engine optimization. Because in this digital age, once people can find you and reach out to you, everything else follows. Instead of paying a small fortune for traditional advertising that might not pan out, you can get virtually guaranteed results for much less effort and stress. If lately you’ve been thinking about updating your SEO strategy for this new digital age, contact South Made Marketing today!

Jump to

Subscribe to South Made's digital marketing newsletter for insights, tips and trends.

By signing up you agree to our Privacy Policy.