Why Social Media Is One of the Most Important Marketing Channels for Your Business

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The Importance of Social Media For Your Business

Technology has officially taken the world by storm. You can’t walk into a crowd of people without seeing half of them looking down at their phones. Our phones allow us to be everywhere and anywhere without ever having to leave the comfort of our houses. If you have any kind of question, a quick Google search will give you all of the answers you are searching for in a matter of seconds. It’s rare that a person doesn’t go on their social media channels multiple times each day.

But what does all of this have to do with your business? To put it simply, your social media presence has the power to completely make or break your business.

The Power of the Internet

You would be surprised about how much power that social media accounts have on today’s businesses. For example, did you know that 48% of shoppers and consumers start researching products and services through a mobile search engine? What about the fact that around 90% of searchers haven’t fully judged a brand before starting their search? What pops up or doesn’t pop up when a quick Google search is performed on your business can have a huge impact on your success. These searches are hugely impacted by the quality of your website and social media presence. That is why so many companies are reaching out to professionals, like a web design company, in order to enhance their web presence.

Getting Help From the Pros

Social media presence has become such an important thing that there are now companies dedicated to helping your business get better rankings online. This type of search engine optimization is also known as SEO services. These important services will integrate your web pages with your social media channels in order to better reach your customers, make updates, manage your PPC marketing, and more.

With the help of a web design company and SEO service, you can streamline your online business to reach a number of new patrons. Business owners are now even hiring social media management teams to help run their Twitter, Facebook, and Instagram accounts. With the pros backing you up, you’ll have time to focus on the more important aspects of your business, namely, offering quality products and services.

It can be confusing when you are trying to improve your business’ social media presence. That is why you should let professionals help you. They know what consumers want to see and interact with, and will have your business prepped for success in no time. For more information on SEO services, social media management, and web design services, rely on the web design company Knoxville TN trusts: South Made SEO.

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We are excited to announce a very special design event. Introducing @knoxvilledesignsummit 

The inaugural Knoxville Design Summit will take place November 13–14 @rtlodge 

Created by Brittney Barb, Natalie Clayman and Courtney Martin. Together they are brining local architects, interior designers, builders, industry professionals, and homeowners together for a curated event featuring networking opportunities, panel discussions, and collaborative conversations. 

Learn more on their recently launched website. 😉 Website Design & graphics by South Made Marketing
Girls who compete. Girls who lead. Girls who show up for each other. 💪🏼🏐

South Made is proud to sponsor the Lady Blazers CBA Girls Volleyball Team, because we’re all about backing young women who are putting in the work. 

Strong female leaders are built through developing confidence, teamwork, discipline, failure and grit. Show up, show out and lock in!! 

Let’s get after it, Lady Blazers. 🔥🏐 Good luck in your tournament.
We’re excited to announce that Melissa Lushbaugh has been nominated and elected to the 2026 Board of Directors for the Knoxville branch of the American Advertising Federation (@knoxaaf).

During her time on the board, Melissa will serve on several committees, including the Programs & Public Service Team and Communications Team, while also leading the Scholarship Team, which awards an advertising scholarship to deserving students pursuing a future in the industry.

This opportunity is a reflection of her commitment to the advertising and marketing industry, her continued investment in her craft, and her belief in giving back to the next generation of creative professionals.

We’re incredibly proud to see her take on this role and bring her experience, perspective and passion for the industry to AAF Knoxville.

Congratulations, Melissa! We can’t wait to see all you accomplish in this next chapter.
Did you know pizza is the most instagrammed food? 

Speaking of pizza! We recently launched the website for @redchimneypizza 

Cozy comfort food in Tellico Plains. 🍕 Wood fired pizzas made fresh with local ingredients and plenty of heart. Pair your meal with a craft cocktail or beer from the bar and finish it off with hand-dipped ice cream and the laid-back taste of small-town Tennessee charm. 

Stop by, say hi, grab a slice.
OUR 2026 RECRUITMENT VIDEO IS HERE!!! ⚡️🌊🌺

Rush Week may be over, but recruitment is just getting started. This video can only capture a glimpse of what it’s like to be part of South Made, and we’re so excited to find the next creative people who will join us this fall for internships.

Intern applications are open on our website through August 20. Skip the traditional resume and show us what you can do. We can’t wait to see what you come up with!

⚡️Rush ΣM 2026
ΣM BID DAY 2026 🥥🌴🌺🏄🏼‍♀️🐬

Our team had way too much fun reliving college for the day and wrapping up Rush Week together. This recruitment campaign has been such a fun way to share more of our team and start looking for who might join us next.

And because this whole campaign is really about finding great people, we made one of the bids official...💌 Chloe is joining South Made full time, and getting to surprise her during Bid Day made the celebration even sweeter!

Fall internship applications are open through August 20, so head to our website and send us something creative. Maybe your bid is next. ⚡️
We want YOU as a new recruit 💗

Fall internship applications are officially open, and this is not your average recruitment process…

Skip submitting just the standard resume. We’d much rather see your creativity in action. Submit something that shows who you are, what you can do and why you would fit right in at South Made. Full details on our internship page. 

Rush is open through August 20th. Apply at the link in our bio. 

⚡️Rush ΣM 2026, day two
We figured our next class of creatives deserve a proper recruitment season. 

Fall 2026 internship info coming soon. ⚡️
Ready to create cool sh⚡️t? 

We are hiring! We’re looking for two creatives to join our social media team in our Knoxville office. Although Knoxville is our headquarters we work everywhere. 

Ideal candidates: 
Love to be social, travel, read, research, create content. It’s even better if you’re a foodie, enjoy cocktail culture, real estate, photography and events. 

Learn more and apply on our website. No remote positions available. This is an in-person opportunity. 

South Made Marketing | Knoxville Social Media and Marketing Agency ⚡️
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