Social Media Marketing – The Dos and Don’ts

Social Media Marketing Strategies

A social media marketing strategy is one of the most important aspects of your business. Many advertising agencies in Knoxville would agree, if done right, it will have a huge impact on your brand’s image with your potential customers. However, if not done correctly, you may end up wasting time and money that could be better spent elsewhere. Here are some dos and don’ts to help you determine how to utilize social media for your company’s benefit.

DO: Post Engaging Content to Enhance your Social Media Marketing Strategy

Social media is all about being social. No one likes to follow a brand that only posts product-related content. Therefore, if you want customers to follow your updates, they must be interesting enough for people to care about them. A great way to do this is via infographics, videos, photos, or quizzes. Remember, if you want your updates to be seen, you need to post regularly. There is no way around this.

DON’T: Post Repetitive Content

While it’s important to regularly post engaging content, you should still avoid posting the same thing repeatedly. You should try to vary your posts as much as possible. This means that if you post an infographic one day, you shouldn’t post another infographic on the same topic just a few days later. If customers find your updates repetitive, they may choose not to follow your brand, which can negatively impact your social media marketing strategy.

DO: Interact Directly with Customers

Social media is a great place to have conversations. If you want your customers to stick around, you should create a dialogue between yourself and them. This means responding to comments and interacting with followers whenever possible. The more this happens, the better your chances of developing long-term customer relationships.

DON’T: Be Pushy

Just like with any social situation, you should avoid pushing people to do something they don’t want to. If someone comments on your blog post and says that they don’t like a certain aspect of it, you shouldn’t argue or try to convince them otherwise, for instance. This is an unspoken rule in the world of social media marketing and shouldn’t be broken.

DO: Capitalize on relevant Trends

If a certain trend or cultural event pops up that you think could help your business, take advantage of it! For example, if it’s Super Bowl weekend and you sell football-related products, create content related to the game. This can be especially effective if people are already talking about it online. Read more about trends in our post, 5 Social Media Trends for 2020.

DON’T: Post Irrelevant Content

On the other hand, just because something is trending doesn’t necessarily mean you should post about it. It is important that you ensure all the content you create or share is relevant to your brand and what it stands for.

DO: Use Analytics Tools to Measure your Social Media Marketing Campaign Strategies

The best way to determine if your posts are being noticed is by checking analytics tools. Examples include Google Analytics, Facebook Insights, and Twitter Analytics. These will tell you how often people interact with your content, where they’re from, and what their interests are. You can use this data to determine how best to spend your time in the future.

Recent data shows that as of July 2021, there were 4.48 billion social media users worldwide (about 57% of the global population). This means that ignoring social media is the same as disregarding a large portion of your customer base. However, it’s important that you don’t ignore the fact that there is a right and wrong way to utilize social media. By following these dos and don’ts, you will maximize your exposure on the web and convert more followers into paying clients. One of the many benefits to hiring a professional social media management company, such as South Made Marketing, is they understand how the dos and don’ts mentioned in this article, affect your overall social media marketing strategy. Additionally, it is important to understand how social media strategy relates to your company’s search engine optimization campaign.

Interested in learning more?

Read about the Social Media Management services South Made Marketing has to offer our clients, and the Web Design Dos and Don’ts: Tips For Superior Sites.

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South Made Marketing employees discussing social media marketing strategies.

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