Rush South Made: Inside Our Summer 2026 Internship Campaign
If you’ve been on the internet in August at any point in the last few years, you know RushTok. Sor...
A social media marketing strategy is one of the most important aspects of your business. Many advertising agencies in Knoxville would agree, if done right, it will have a huge impact on your brand’s image with your potential customers. However, if not done correctly, you may end up wasting time and money that could be better spent elsewhere. Here are some dos and don’ts to help you determine how to utilize social media for your company’s benefit.
Social media is all about being social. No one likes to follow a brand that only posts product-related content. Therefore, if you want customers to follow your updates, they must be interesting enough for people to care about them. A great way to do this is via infographics, videos, photos, or quizzes. Remember, if you want your updates to be seen, you need to post regularly. There is no way around this.
While it’s important to regularly post engaging content, you should still avoid posting the same thing repeatedly. You should try to vary your posts as much as possible. This means that if you post an infographic one day, you shouldn’t post another infographic on the same topic just a few days later. If customers find your updates repetitive, they may choose not to follow your brand, which can negatively impact your social media marketing strategy.
Social media is a great place to have conversations. If you want your customers to stick around, you should create a dialogue between yourself and them. This means responding to comments and interacting with followers whenever possible. The more this happens, the better your chances of developing long-term customer relationships.
Just like with any social situation, you should avoid pushing people to do something they don’t want to. If someone comments on your blog post and says that they don’t like a certain aspect of it, you shouldn’t argue or try to convince them otherwise, for instance. This is an unspoken rule in the world of social media marketing and shouldn’t be broken.
If a certain trend or cultural event pops up that you think could help your business, take advantage of it! For example, if it’s Super Bowl weekend and you sell football-related products, create content related to the game. This can be especially effective if people are already talking about it online. Read more about trends in our post, 5 Social Media Trends for 2020.
On the other hand, just because something is trending doesn’t necessarily mean you should post about it. It is important that you ensure all the content you create or share is relevant to your brand and what it stands for.
The best way to determine if your posts are being noticed is by checking analytics tools. Examples include Google Analytics, Facebook Insights, and Twitter Analytics. These will tell you how often people interact with your content, where they’re from, and what their interests are. You can use this data to determine how best to spend your time in the future.
Recent data shows that as of July 2021, there were 4.48 billion social media users worldwide (about 57% of the global population). This means that ignoring social media is the same as disregarding a large portion of your customer base. However, it’s important that you don’t ignore the fact that there is a right and wrong way to utilize social media. By following these dos and don’ts, you will maximize your exposure on the web and convert more followers into paying clients. One of the many benefits to hiring a professional social media management company, such as South Made Marketing, is they understand how the dos and don’ts mentioned in this article, affect your overall social media marketing strategy. Additionally, it is important to understand how social media strategy relates to your company’s search engine optimization campaign.
Interested in learning more?
Read about the Social Media Management services South Made Marketing has to offer our clients, and the Web Design Dos and Don’ts: Tips For Superior Sites.
South Made Marketing is one of the top advertising agencies in Knoxville TN and Naples FL.
We’re excited to announce that Melissa Lushbaugh has been nominated and elected to the 2026 Board of Directors for the Knoxville branch of the American Advertising Federation (@knoxaaf).
During her time on the board, Melissa will serve on several committees, including the Programs & Public Service Team and Communications Team, while also leading the Scholarship Team, which awards an advertising scholarship to deserving students pursuing a future in the industry.
This opportunity is a reflection of her commitment to the advertising and marketing industry, her continued investment in her craft, and her belief in giving back to the next generation of creative professionals.
We’re incredibly proud to see her take on this role and bring her experience, perspective and passion for the industry to AAF Knoxville.
Congratulations, Melissa! We can’t wait to see all you accomplish in this next chapter.
Did you know pizza is the most instagrammed food?
Speaking of pizza! We recently launched the website for @redchimneypizza
Cozy comfort food in Tellico Plains. 🍕 Wood fired pizzas made fresh with local ingredients and plenty of heart. Pair your meal with a craft cocktail or beer from the bar and finish it off with hand-dipped ice cream and the laid-back taste of small-town Tennessee charm.
Stop by, say hi, grab a slice.
Welcome Tressa!!! Tressa started with South Made as an intern her senior year at the University of Tennessee. After graduating she returned to California. She brings a unique perspective from her work in the hospitality and wine industry, where she spent two years creating personalized brand experiences at Field Recordings and The Fableist Wine Company in California’s Central Coast wine country. That background in experiential brand connection, meeting people where they are and making them feel confident and welcomed, translates directly into the social media work she does for South Made’s clients.
We’re so excited to have Tressa back in the volunteer state and on the South Made social media team!
Let’s raise a glass and welcome @tressa.domingos 🍷
Social Media Agency | Knoxville Tennessee SouthMadeMarketing ⚡️
OUR 2026 RECRUITMENT VIDEO IS HERE!!! ⚡️🌊🌺
Rush Week may be over, but recruitment is just getting started. This video can only capture a glimpse of what it’s like to be part of South Made, and we’re so excited to find the next creative people who will join us this fall for internships.
Intern applications are open on our website through August 20. Skip the traditional resume and show us what you can do. We can’t wait to see what you come up with!
⚡️Rush ΣM 2026
ΣM BID DAY 2026 🥥🌴🌺🏄🏼♀️🐬
Our team had way too much fun reliving college for the day and wrapping up Rush Week together. This recruitment campaign has been such a fun way to share more of our team and start looking for who might join us next.
And because this whole campaign is really about finding great people, we made one of the bids official...💌 Chloe is joining South Made full time, and getting to surprise her during Bid Day made the celebration even sweeter!
Fall internship applications are open through August 20, so head to our website and send us something creative. Maybe your bid is next. ⚡️
Knoxville is home base, but our team comes from all over📍
Swipe through to see where everyone calls home.
Fall internship applications are open. Learn more and apply through the link in our bio.
⚡Rush ΣM, day four
Day 3 called for a change of scenery 🌺
We took a little inspiration from our Marco Island office, put on our best tropical fits, and traded the office for an afternoon on the boat with our friends at @nauticalboatclubknoxville
Ready to rush ΣM? Fall internship applications are OPEN. Learn more and apply at the link in our bio.
*Internship applications are open now — August 20th.
Rush ΣM 2026, day three ⚡️
We want YOU as a new recruit 💗
Fall internship applications are officially open, and this is not your average recruitment process…
Skip submitting just the standard resume. We’d much rather see your creativity in action. Submit something that shows who you are, what you can do and why you would fit right in at South Made. Full details on our internship page.
Rush is open through August 20th. Apply at the link in our bio.
⚡️Rush ΣM 2026, day two
Rush is officially in session, and we’re dreaming of the next class of interns to find their spot at South Made! 💭
Our dream intern:
☁️ natural creative
☁️ speaks fluent social
☁️ notices the details
☁️ stays organized
Sound like you? Stay tuned. More fall internship details are coming soon.
Sweet dreams from ΣM.
⚡️Rush ΣM 2026, day one
We figured our next class of creatives deserve a proper recruitment season.
Fall 2026 internship info coming soon. ⚡️
Ready to create cool sh⚡️t?
We are hiring! We’re looking for two creatives to join our social media team in our Knoxville office. Although Knoxville is our headquarters we work everywhere.
Ideal candidates:
Love to be social, travel, read, research, create content. It’s even better if you’re a foodie, enjoy cocktail culture, real estate, photography and events.
Learn more and apply on our website. No remote positions available. This is an in-person opportunity.
South Made Marketing | Knoxville Social Media and Marketing Agency ⚡️
⚡️Now Hiring: Social Media Assistant + Social Media Coordinator
South Made Marketing is hiring a Social Media Assistant and a Social Media Coordinator to join our Knoxville based team. Both roles will support the planning, creation, coordination, and management of social media content for clients across a variety of industries. Both positions are in-person. We do not offer remote opportunities.
The appropriate position will be determined based on each candidate’s experience, skill level, and ability to independently manage responsibilities.
Learn more and apply at SouthMade.com
Social Media Marketing | Knoxville Tennessee
Besides the obvious. Obviously.
South Made Marketing | Knoxville based | social media | content creation| marketing agency.
We’ve been doing all the marketing things for over 22 years.
Introducing SOUTH MADE COLLABS ⚡️ KNOXVILLE’S INFLUENCER & CONTENT CREATOR NETWORK
South Made believes that real, organic, genuine engagement is more influential than just “Influencer Marketing”, or a pay to play (or post) approach.
Whether you’re the friend who always knows the newest restaurant before anyone else, the person documenting every cocktail, or someone who simply loves being part of exciting experiences, South Made Collabs was built for you.
South Made Collabs is an exclusive network of content creators, influencers, models, photographers, food lovers, and socially connected locals who get invited to collaborate with some of the region’s most exciting brands.
Joining is simple and free.
Complete your Collabs profile and tell us what you’re passionate about.
You don’t have to have 100,000 followers.
We’re looking for people who genuinely enjoy creating content, love discovering new places, and know how to tell a story online.
Learn more & sign up (link also in bio and stories)
New Branding + Web Design ⚡️
Introducing @levelswealth > We had the opportunity to bring bold vision to life through a brand identity that feels as elevated and intentional as the clients they serve.
Built for the people who play at the highest level. Levels Wealth isn’t your typical wealth management firm, they help founders, executives, and professional athletes make smarter money moves through strategic financial planning, cash flow management, and investing.
Let’s create cool sh⚡️t
SouthMade.com
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