Mobile User Experience Dos and Don'ts: What Keeps Visitors on Your Site and What Drives Them Away

Testing responsive web design on phone for Knoxville client

We’ve all experienced a poor mobile website. Whether it be horrendous colors or a load time that could enrage anybody, many mobile sites just don’t have what it takes to match up with their desktop equivalents. When you are investing in web design, here are some solid tips and tricks to avoid accidentally creating the nightmare mobile site.

Do: Cater Your Aesthetic

If you are simply adding a mobile element to your already existing web design, most hosts make it very easy to transfer aesthetics over. However, it is very important to acknowledge that younger audiences are going to be the ones primarily utilizing mobile sites over desktops. Thus, minimalistic and trendy fonts paired with sharp, collapsing bars are vital. Photos are great, but be aware that some compositions may clash with your branding. Make that homepage attractive!

Don’t: Overfill Your Pages

When it comes to digital marketing, many companies fail when it comes to this fact: you don’t have to fit all your content on one page! Overcrowding is one of the first things that drive visitors off your page. Don’t throw every single word you have in one spot. A collapsible taskbar offers a little button with tons of information. It routes to exactly what a visitor is looking for, instead of forcing them to swim through an endless sea of text.

Do: Link Your Brand’s Other Platforms

Most website hosts offer an easy “add a footer” option to add links to your business’s other platforms at the bottom of every page on your site. This may seem like a small and insignificant detail, but it’s quite the opposite. This shows a visitor that you have a presence online, and are consequently more trustworthy and experienced. It brings traffic to your other corners of the Internet, and makes your mobile site more official-looking as well!

Don’t: Assume Everything Works Perfectly

The final rule of making a mobile site is to test, test, test! 40% of people will immediately abandon a site that takes more than three seconds to load, so visiting your site anonymously is vital to troubleshooting important issues. Your perfectly-functioning mobile site won’t be built in a night, and things can get complicated quickly. A web design company that specializes in social media services can be a great option to help you get your new site just the way you’d like.

All-in-all, a mobile counterpart that is separate from your desktop site is vital to gaining new customers through smartphone searches. Online shopping has skyrocketed during the past three years and is only projected to reach new highs this year. Web design services are more equipped than ever to help you grow your mobile user experience, so don’t let an outdated web design keep your products from growing. Instead, reach out to South Made for the help you need.

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We are excited to announce a very special design event. Introducing @knoxvilledesignsummit 

The inaugural Knoxville Design Summit will take place November 13–14 @rtlodge 

Created by Brittney Barb, Natalie Clayman and Courtney Martin. Together they are brining local architects, interior designers, builders, industry professionals, and homeowners together for a curated event featuring networking opportunities, panel discussions, and collaborative conversations. 

Learn more on their recently launched website. 😉 Website Design & graphics by South Made Marketing
Girls who compete. Girls who lead. Girls who show up for each other. 💪🏼🏐

South Made is proud to sponsor the Lady Blazers CBA Girls Volleyball Team, because we’re all about backing young women who are putting in the work. 

Strong female leaders are built through developing confidence, teamwork, discipline, failure and grit. Show up, show out and lock in!! 

Let’s get after it, Lady Blazers. 🔥🏐 Good luck in your tournament.
We’re excited to announce that Melissa Lushbaugh has been nominated and elected to the 2026 Board of Directors for the Knoxville branch of the American Advertising Federation (@knoxaaf).

During her time on the board, Melissa will serve on several committees, including the Programs & Public Service Team and Communications Team, while also leading the Scholarship Team, which awards an advertising scholarship to deserving students pursuing a future in the industry.

This opportunity is a reflection of her commitment to the advertising and marketing industry, her continued investment in her craft, and her belief in giving back to the next generation of creative professionals.

We’re incredibly proud to see her take on this role and bring her experience, perspective and passion for the industry to AAF Knoxville.

Congratulations, Melissa! We can’t wait to see all you accomplish in this next chapter.
Did you know pizza is the most instagrammed food? 

Speaking of pizza! We recently launched the website for @redchimneypizza 

Cozy comfort food in Tellico Plains. 🍕 Wood fired pizzas made fresh with local ingredients and plenty of heart. Pair your meal with a craft cocktail or beer from the bar and finish it off with hand-dipped ice cream and the laid-back taste of small-town Tennessee charm. 

Stop by, say hi, grab a slice.
OUR 2026 RECRUITMENT VIDEO IS HERE!!! ⚡️🌊🌺

Rush Week may be over, but recruitment is just getting started. This video can only capture a glimpse of what it’s like to be part of South Made, and we’re so excited to find the next creative people who will join us this fall for internships.

Intern applications are open on our website through August 20. Skip the traditional resume and show us what you can do. We can’t wait to see what you come up with!

⚡️Rush ΣM 2026
ΣM BID DAY 2026 🥥🌴🌺🏄🏼‍♀️🐬

Our team had way too much fun reliving college for the day and wrapping up Rush Week together. This recruitment campaign has been such a fun way to share more of our team and start looking for who might join us next.

And because this whole campaign is really about finding great people, we made one of the bids official...💌 Chloe is joining South Made full time, and getting to surprise her during Bid Day made the celebration even sweeter!

Fall internship applications are open through August 20, so head to our website and send us something creative. Maybe your bid is next. ⚡️
We want YOU as a new recruit 💗

Fall internship applications are officially open, and this is not your average recruitment process…

Skip submitting just the standard resume. We’d much rather see your creativity in action. Submit something that shows who you are, what you can do and why you would fit right in at South Made. Full details on our internship page. 

Rush is open through August 20th. Apply at the link in our bio. 

⚡️Rush ΣM 2026, day two
We figured our next class of creatives deserve a proper recruitment season. 

Fall 2026 internship info coming soon. ⚡️
Ready to create cool sh⚡️t? 

We are hiring! We’re looking for two creatives to join our social media team in our Knoxville office. Although Knoxville is our headquarters we work everywhere. 

Ideal candidates: 
Love to be social, travel, read, research, create content. It’s even better if you’re a foodie, enjoy cocktail culture, real estate, photography and events. 

Learn more and apply on our website. No remote positions available. This is an in-person opportunity. 

South Made Marketing | Knoxville Social Media and Marketing Agency ⚡️
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