Typography and fonts are key elements to any business digital marketing campaign. Text makes up the majority of how you communicate with your clients and is the basic building block of every advertisement, blog post, message, or campaign you are looking to launch. You may not give your default font a second look, but typography can completely alter the way someone perceives an ad design, social media post, or web design. Let’s examine how.
When creating a branding guide for the first time, or when rebranding your business, font is a crucial detail that you cannot afford to put on the back burner. Your font reflects not only what your company sells, but what message your company wants to convey. A calligraphic font can bring a ton of life to a web design, bringing an elegant and graceful vibe. A big boxy font can reflect your company’s strong product, or bring a more grounded element to your image. Make sure your font choice aligns with what you want to sell and what your company stands for.
Typography for a brand’s packaging and print media often differs from the base typography used in their web design. A website utilizes at least two different fonts in a variety of sizes. A general rule of thumb is to choose something bold for the title text, while a softer, easily legible font is used for paragraph text. Make sure your font is legible on a mobile website, or else you may need to adjust the size or style. It has been proven that 61% of phone users will not return to a poorly-designed mobile site, so be careful not to overload pages with too much text or font that is too large.
Social media can cause typography to get a bit complicated. All social media platforms use their own fonts for the platform, but when you are dealing with social media management, you will often include your own text in a photo-based post. It is important to not use a font in your post that clashes dramatically with the default text that will accompany your post. Many companies opt to use their website’s paragraph font for social media posts.
It can be hard to know where to begin when it comes to choosing a typeset for your business. After all, the decision will likely be used in all of your foreseeable branding endeavors. Take your time to make the right choice, and help is always available from professionals. If you are interested in web design services, social media services, or even SEO services to grow your business, give us a call today!
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