How to Choose the Best Social Media Channels for Your Business

In today’s digital age, brands that don’t utilize the reach and influence of social media management are missing out on a key digital channel for customer engagement. In fact, according to Hootsuite’s 2022 Social Trends Report, 80 percent of marketers see value in social media and are confident in a Return on Investment (ROI). Navigating the seas of social media is often a confusing and cluttered journey. With so many social media networks to choose from it can be overwhelming to consider the responsibilities that each channel demands.

Determine Your Target Customers

First, ask yourself who your target market is and what type of social media platforms they use and prefer. Doing this allows you to define the type of social media content that will be most successful for your business. Being able to link your social media channels to your strategy and objectives is essential.

What Channels are Your Competitors Using?

Not only should you be aware of the social media activity of your potential customers, but you should also know what platforms your competitors are using. Ask yourself, what type of content do they post? Do they create platform-specific content? How regularly do they post it? How many likes or shares do their posts get? If some channels aren’t performing well for several of your competitors, these may be networks you should avoid investing resources in. See in real-time what it takes to have successful social media management in your industry.

What Kind of Content Do You Want to Create?

there is a variety of different content types – some that will complement your business goals and brand identity, and some that won’t. Also, certain content formats will be more suited to particular social channels than others. After examining your competitors’ channels, you now have a better idea of the type of content you’ll need to deliver for each channel and your posting frequency. From here, this can help you figure out what resources and help you might need.

After you’ve selected your channels, it’s time to get started on planning, creating, and publishing your content. Contact us today for more information on how to create a strong social media management strategy.