Online searches are one of the most common and popular ways for consumers to find businesses today. However, nearly 90% of searchers haven’t decided on a company when they begin searching online. With some clever forethought and the help of some online specialists, you can use this indecision to your advantage and help draw in new customers who might have otherwise overlooked your business.
SEO — search engine optimization — is important for increasing your ranking and visibility on search engines; however, it can also work hand in hand with social media to further boost the effectiveness of your online presence. A social media manager can use SEO keyword research tools, for instance, to create more functional social media content. This is because keywords are generated by user behavior, this means they are what real consumers are searching for. Creating effective social media posts using these keywords can tap into your target audience’s real-time desires, and help you stay relevant across all of your platforms.
If you don’t want to hire an on-staff social media manager, you can take advantage of social media services via an outside provider. These professionals know how to use all of the newest technology and techniques to create the most successful campaigns. They will also be able to help inform you of the most current trends and keywords to help you craft your own content for posting to your main site and social media platforms.
Posting links back to your main site via your social media platforms is a great way to further increase your audience and get people to visit your main site, something they would have otherwise needed to find via a search engine. Likewise, you should have social media sharing capabilities integrated into your main site so that visitors can easily share your site on their own social media profiles. This sharing can further boost traffic, and since Google has started using social media sharing to influence search ratings, it can help further boost your ranking position.
Often professional social media services will also offer web design services that you can also take advantage of. This means you can integrate things like social media sharing into your main page easily, while also having help managing and making the most of your own social media presence. This is invaluable, especially since so many consumers get their information from these online sources.
Social media is great for acquiring more inbound links, and since backlinks are important for Google rankings, you can use this to your advantage. If you can keep your audience engaged and get them sharing your content, you will increase your visibility and expand your audience. Links like this aren’t only great for getting people to your site, but if enough people share it, it can help boost credibility and get more people interested in your business. Professional social media services can help you plan out and manage all of your shared content, while also giving you in-depth information about sharing, comments, and general overall audience engagement. With this information, you can continue to tailor your content to better suit your audience.
Social media services are an important part of conducting business today, and when coupled with SEO and smart marketing, they can help drum up interest in your business and expand your visibility. While all of this can be difficult to manage on your own — especially without the professional know-how — fortunately, you can take advantage of specialized professional services who can make the most out of your online platforms. If you are interested in getting started, reach out to a professional social media service and see what options they can offer you and your business.
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