When seeking web design services, you want to make your business life easy. Often, a website upgrade can evoke a feeling of overwhelming dread. How often should you upgrade? What kinds of elements should you include?
Ideally, to stay competitive and relevant, you should do a complete redesign of your website every two to three years. If your basic web design is over eight years old, chances are that it’s archaic and doesn’t function well. Remember: your website is a strategic business tool. If your website seems out-of-date, consumers will think your brand is, too.
Is it really necessary to obtain web design services every few years? The short answer is yes. Think of your website like the canned goods in your pantry. They have a shelf life; once they’ve expired, you need to replace them.
That said, you shouldn’t automatically assume that you need web design services if you had your site redesigned in 2019. You also need to look at how your website is performing. Does it have adequate traffic? How’s your conversion rate? Is it speedy enough to appease today’s customers? Approximately 50% of people expect a web page to load in two seconds or less. What’s more, 40% of people will abandon a website if it takes more than three seconds to load. If your site doesn’t measure up, it’s definitely time to seek out professional web design services.
But even if your site has been recently revamped, that doesn’t mean you can sit back and relax — at least, not completely. Google loves to see freshly updated sites. While you can overhaul your site every few years, you should make an effort to give small updates to your site every few months to address the changing needs of both customers and search engines.
When evaluating your website and determining whether it needs a redesign, you’ll want to take a closer look at:
While these aren’t the only factors to pay attention to, they’ll often have the biggest impact on customer perception and your ability to appear in search results. If you come up short on mobile accessibility, for example, you’ll want to prioritize a website redesign to ensure your brand appeals to customers across all devices.
You might not relish the thought of going through a website redesign. It may seem like an unnecessary task when your website can technically still be found online. But if you’re failing to keep up with industry best practices and you’re having difficulty reaching your target audience, it’s time to work with a web design services team that can give your brand a much-needed face lift.
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