How Colors Can Make or Break Your Website

Color psychology has been an intriguing field of study for several years now, focusing on the effects that color can have on the brain. Different hues evoke different mental stimuli in our minds, causing us to develop certain feelings towards a thing. As you can imagine, color psychology should always be considered in your brand’s website design.

Building a website and a brand can be a daunting undertaking, so don’t let your color choices negate all of your hard work. Only about 22% of business owners are satisfied with their conversion rates, so it’s important to do everything you can to make your website aesthetically pleasing for your audience. A solid color palette can make your website stunning, and a less-than-attractive one can greatly hinder it, so take the time to get it right. In this blog post, we will examine what each color symbolizes and what feelings they evoke for your website visitors.

Warm Colors

When it comes to web design, vivid reds are quite brave to incorporate. These striking hues symbolize passion and fire, which evoke feelings of power, love, and anger. Oranges, in the same vein, are deeply connected to energy and attention. Finally, yellow evokes feelings of brightness, warmth, and energy. Bringing these colors into your web design can make it a bright and exciting page. Culinary, construction, and some social media companies are the primary users of warm tones.

Cool Colors

Blues are commonly associated with safety and serenity, which is why you see so many car insurance companies, banks, and phone applications covering their brands in blue. Green also brings a feeling of safety, paired with nature and luck. Purple is commonly associated with feelings of mystery and imagination. If your primary objective is for your clients to trust you, then incorporating cooler blue hues into your website design would be a great place to start.

Neutral Tones

As of the last few years, several companies offering web design services are recommending a more neutral approach to colors. Pale pastels and earthy hues help to keep a website’s aesthetic cohesive and soothing to look at. Softer colors help prevent eye strain for visitors to your site, so consider including some more neutral colors in your website design.

Clearly, color is something deeply integral to your website’s brand recognition and identity. Don’t rush into picking colors for your website, and consult experts at a digital marketing company if you don’t know where to begin. Our designers here at SouthMade will be able to get you on the road to your dream website today!

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