3 Ways to Improve Your Digital Marketing Plan

We all search for information online every day. It’s a way of life. But did you know, that 90% of the time, when people perform an online search, they haven’t even decided which brand they are interested in? This indicates just how important it is to develop a strong digital marketing strategy that helps build your brand. A web design company will make what seems like a Herculean task much easier while also building your web prominence.

There are three essential steps that can help create a powerful online presence.

1. Technology Assessment

You need the right technology stack! It is crucial that you have the components and services needed to provide clients with the software solutions or applications they need. These might include:

  • Customer Relationship Management (CRM): WordPress, Drupal, etc.
  • Social Media Platform(s): Twitter, Facebook, Tumblr, LinkedIn
  • Content Management Platforms: HubSpot, Sitefinity

Once you get these basic technology requirements in place, you will be ready to build a stronger relationship with clients.

The technology stack and the digital marketing services plan are essential ingredients in developing a strong media presence.

2. SEO Optimization

Search engine optimization is what drives people to your site. If you use the right keywords in the right combinations, you will see huge numbers visiting your blogs and social media sites. There are online tools to assist with this, but good SEO services in Knoxville, TN can help tremendously. Using pro SEO services is the greatest digital marketing tool you can utilize.

3. Social Media Management

Choose the right social media services company to help you define the media platforms that work best for your business. For your social media to be effective, you need a great deal more than stars, likes, and tweets. You need a savvy social media services company to drive potential clients to your site so they will actually engage with and buy your services or products. Did you know that 93% of searchers never go past the first page of a website?

Web design services can help you create a site that keeps people there. Social media services can help you evolve and reach more clients. Such services help you keep up with just how many people are visiting your site and moving beyond the first page. You need to track how long they are staying, where they clicked-in from, and whether they are sharing/re-sharing information about your site. There are some great tools out there to help assess social media performance, such as Google Analytics.

With these essential digital marketing capabilities in place, you will watch as your business grows. Digital marketing is an evolving process! After all, Rome wasn’t built in a day. Try to keep this in mind as you move forward.

computer iPhone instagram

Jump to

Subscribe to South Made's digital marketing newsletter for insights, tips and trends.

By signing up you agree to our Privacy Policy.