3 ways to improve Audience Retention on your website

Quality web design means many things to a company. One thing many businesses in Knoxville are figuring out, is that a website can mean even more to the consumer or patron. Studies have shown that a website has all of 10 seconds to capture the users attention! That is why web designers in Knoxville need to focus on telling the user all they need to know right off the bat when entering a website. There are a number of ways designers are doing this successfully and we will talk through a few below:

Your Story

When the user first enters the site, having a proper hero image (opening banner on a website) that entices the viewer is very important. Good use of image and text hooks will leave the viewer hungry for more and wanting to continue into the site. Typically at South Made, we make an effort to capture the business’ best qualities or content and make that the opener. Think of the website’s homepage as a first impression, the opening content should tell a user everything they need to know about the business.

What a site / business is about and making the user hungry for more

Leading the User

Once the user has opened the website, they will not want to take any time understanding where to go or how to get where they want. By using clear verbiage, proper hierarchy, and intuitive layouts, the user should have no problem being lead to what they are looking for. Designing a proper website is the equivalent of having a guiding hand through any process that can seem unfamiliar.

Hierarchy and sub-textually leading the user to their intended goal or understanding

Clear Content

The last point upon our list is the use of clear content. One of the most troublesome problems a user can run into is not understanding what they are reading. Confusing content can feel like trying to listen to several people talking all at once which can lead to frustration and a distaste for a website after viewing. Writing clear content works hand in hand with leading a user, however focusses less on the visual aspect but more upon the actual information being given. Writing proper and creative copy will help ensure both a user’s success and return to your domain.

Making sure the content is to the point and clear

In the end, these topics are not so different rather they rely on each other, building a proper User-Friendly website that will leave a user wanting to come back.

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