3 Social Media Marketing Trends Worth Watching and How to Position Your Brand Ahead of Them

Staff Blog Series – Kinley

Social Media Marketing Tends

Understanding social media marketing trends can be very beneficial for a business. Developing content that creates brand awareness can open the door for endless opportunities. In today’s society, social media is one of the top places to learn about an unknown brand or product. So, whether people are searching for something specific or just scrolling, it is important to grab their attention while you can. Taking advantage of marketing trends is a great way to gain interaction and reach people in a way that keeps them interested. Certain trends are producing a response, so why not benefit off of them? Three social media marketing trends to watch for are personalization, interactive content, and a “less is more” approach.

Creating Personalized Social Media Content

Designing personalized content is a great way to gain interaction on social media. To do this, decide who you are targeting and what their interests are, and tailor said content to them. The result will be increased engagement, and lead to your content being shared with others, driving traffic to a specific social media page or website.

Interactive Social Media Content

Interactive content is also a marketing trend that can have an impact on your brand. The interaction makes posts more engaging and likely to generate the results your business needs. Creating interactive content allows people to not only engage with brands, but gives them a chance to feel more connected and involved. This opens the door for plenty of opportunity to gain exposure for your brand which then leads to closer relationships with various customers. Conversion rates tend to trend upward when interactive social media content is deployed properly.

The  “Less is More” Approach

A “less is more” approach on social media leaves a lasting impression. When people are scrolling on various social media platforms, there is a short window of time to grab their attention. By creating content that is thoughtful and engaging, you are offering a more effective approach than sharing content with an abundance of information. With that being said, same goes with photos. A simple photo that grabs attention while also communicating a message or idea can set a brand apart from others.

Social media changes everyday. Keeping up with specific marketing trends can keep a business relevant on social media, which then leads to better results overall. People spend a lot of time on social media. Grab their attention while you can and use these marketing trends to your advantage. Read our post about 5 Social Media Trends for 2020, for additional insight.

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We are excited to announce a very special design event. Introducing @knoxvilledesignsummit 

The inaugural Knoxville Design Summit will take place November 13–14 @rtlodge 

Created by Brittney Barb, Natalie Clayman and Courtney Martin. Together they are brining local architects, interior designers, builders, industry professionals, and homeowners together for a curated event featuring networking opportunities, panel discussions, and collaborative conversations. 

Learn more on their recently launched website. 😉 Website Design & graphics by South Made Marketing
Girls who compete. Girls who lead. Girls who show up for each other. 💪🏼🏐

South Made is proud to sponsor the Lady Blazers CBA Girls Volleyball Team, because we’re all about backing young women who are putting in the work. 

Strong female leaders are built through developing confidence, teamwork, discipline, failure and grit. Show up, show out and lock in!! 

Let’s get after it, Lady Blazers. 🔥🏐 Good luck in your tournament.
We’re excited to announce that Melissa Lushbaugh has been nominated and elected to the 2026 Board of Directors for the Knoxville branch of the American Advertising Federation (@knoxaaf).

During her time on the board, Melissa will serve on several committees, including the Programs & Public Service Team and Communications Team, while also leading the Scholarship Team, which awards an advertising scholarship to deserving students pursuing a future in the industry.

This opportunity is a reflection of her commitment to the advertising and marketing industry, her continued investment in her craft, and her belief in giving back to the next generation of creative professionals.

We’re incredibly proud to see her take on this role and bring her experience, perspective and passion for the industry to AAF Knoxville.

Congratulations, Melissa! We can’t wait to see all you accomplish in this next chapter.
Did you know pizza is the most instagrammed food? 

Speaking of pizza! We recently launched the website for @redchimneypizza 

Cozy comfort food in Tellico Plains. 🍕 Wood fired pizzas made fresh with local ingredients and plenty of heart. Pair your meal with a craft cocktail or beer from the bar and finish it off with hand-dipped ice cream and the laid-back taste of small-town Tennessee charm. 

Stop by, say hi, grab a slice.
OUR 2026 RECRUITMENT VIDEO IS HERE!!! ⚡️🌊🌺

Rush Week may be over, but recruitment is just getting started. This video can only capture a glimpse of what it’s like to be part of South Made, and we’re so excited to find the next creative people who will join us this fall for internships.

Intern applications are open on our website through August 20. Skip the traditional resume and show us what you can do. We can’t wait to see what you come up with!

⚡️Rush ΣM 2026
ΣM BID DAY 2026 🥥🌴🌺🏄🏼‍♀️🐬

Our team had way too much fun reliving college for the day and wrapping up Rush Week together. This recruitment campaign has been such a fun way to share more of our team and start looking for who might join us next.

And because this whole campaign is really about finding great people, we made one of the bids official...💌 Chloe is joining South Made full time, and getting to surprise her during Bid Day made the celebration even sweeter!

Fall internship applications are open through August 20, so head to our website and send us something creative. Maybe your bid is next. ⚡️
We want YOU as a new recruit 💗

Fall internship applications are officially open, and this is not your average recruitment process…

Skip submitting just the standard resume. We’d much rather see your creativity in action. Submit something that shows who you are, what you can do and why you would fit right in at South Made. Full details on our internship page. 

Rush is open through August 20th. Apply at the link in our bio. 

⚡️Rush ΣM 2026, day two
We figured our next class of creatives deserve a proper recruitment season. 

Fall 2026 internship info coming soon. ⚡️
Ready to create cool sh⚡️t? 

We are hiring! We’re looking for two creatives to join our social media team in our Knoxville office. Although Knoxville is our headquarters we work everywhere. 

Ideal candidates: 
Love to be social, travel, read, research, create content. It’s even better if you’re a foodie, enjoy cocktail culture, real estate, photography and events. 

Learn more and apply on our website. No remote positions available. This is an in-person opportunity. 

South Made Marketing | Knoxville Social Media and Marketing Agency ⚡️
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