Digital Design Social Media Photography

Launching a new restaurant in downtown Knoxville

STIR is not new to Tennessee though has finally branched out to the Knoxville area. Purchasing a spot in the heart of downtown Knoxville, STIR would be competing with some of Knoxville's finest restaurants. In order to set themselves apart, they would need to create a large enough buzz to drown out their competitors. South Made took this on.

Social Media

The Social Media element needed to visually tell the story of the restaurant, showcase the ambiance of the space and the range of offerings from hand-crafted cocktails, sake selection, wines, beer to their unique and ever-changing menu items. The visual story-telling needed to entice people to want to come in and try the dishes but more than that - it needed to explain the concept.
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